The Nail Shop
The Nail Shop is a beauty salon in Upper Riccarton, Christchurch specialising in nail services. Clients come for manicures, pedicures and wedding nails, with staff noted for fast, friendly service and skilled technicians. Reviews highlight repairs, spa pedicures and occasional free upgrades to deluxe treatments, which contribute to a steady local clientele.
Performance snapshot
How does The Nail Shop measure up?
6.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.6
Overall Score
Scored out of 10 across nine marketing areas
2.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Nail Shop shows a below-average digital health with a 3.6 out of 10 overall score. Strengths include a claimed Google listing with a listed phone number and a clear open-for-business status, which support current inquiries. Opportunities focus on strengthening Google maps presence, increasing reviews, and improving opening hours alignment for peak demand periods.
Google Business Listing
The Nail Shop shows an average overall health score with room to improve; current gains include a claimed listing, a live website link, a visible phone number, and open-for-business status, which helps customer access. The main opportunity is to add a meaningful listing description that clearly highlights services and unique points to attract local clients.
Google Maps Ranks
The Nail Shop shows a below-average health score of 3.9 out of 10 for Google Maps performance, indicating limited overall visibility. Top findings include a solid position for nail salon keywords in Upper Riccarton (Position 2) and nearby suburbs like Ilam (Position 3) and Sockburn (Position 4), with local borough presence improving but still below midpoints.
Citations & Social Media
A health score of 1.4 out of 10 indicates very low overall health for Citations & Social Presence. The strongest completed asset is a very high trust Facebook presence, with ongoing value from Fresha directory visibility. Primary takeaway: improving Instagram and other profiles should be prioritised to stabilise local visibility and attract more clients.
Open Hours vs Demand
The Nail Shop's opening hours show clear strengths and some gaps. Strong alignment occurs on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm when demand is high and the salon is open. Missed opportunities appear Thursday 5-6pm, Saturday 10am and 12pm, and Wednesday 5pm when searches peak but the salon is closed. No low-demand open hours were identified.
Overall health score is 4.6 out of 5, indicating generally positive customer sentiment. Customers repeatedly praise fast, friendly service, skilled technicians, and occasional free upgrades to deluxe treatments; wedding nails and spa pedicures attract a steady local clientele. Some recurring complaints mention inconsistent gel toe work, long waits when regulars arrive, and isolated training-related quality issues.
Reputation
Reputation & Ratings
49%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Nail Shop
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Nail Shop
The Nail Shop is a beauty salon located in Upper Riccarton, Christchurch that focuses on nail care and related treatments. The salon's presence in the suburb makes it a local option for routine nail work and special-occasion services within the Christchurch area.
Services mentioned by customers include manicures, pedicures and wedding nails, along with repair work for nails that need fixing. Reviews refer specifically to spa pedicures and upgrades to deluxe treatments, and customers have credited individual technicians for detailed or corrective work after earlier visits elsewhere.
Customer comments consistently note fast, friendly service and capable, talented staff. Several reviews mention repeat visits and satisfaction with results, including one customer who had wedding nails done and another who described an upgraded spa pedicure. The salon owner responds to feedback, indicating some engagement with clients after visits.
Locally, The Nail Shop is characterised by reliable, skill-based nail services and a small-team feel. Customers seeking corrective nail work, event-ready treatments or a spa pedicure commonly report positive outcomes. The combination of approachable staff, on-site upgrades and a concentration on nails shapes how the salon is experienced in Upper Riccarton.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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