HBM Beauty Salon
HBM Beauty Salon is a privately run beauty salon in the Mairehau suburb of Christchurch. Owned and operated by Lili, it offers one-on-one appointments in a quiet, warm setting. Services cover nails, lashes, facials, tattoos for brows and lips, massages and foot care, with attention to a tidy, comfortable environment.
Performance snapshot
How does HBM Beauty Salon measure up?
8.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.2
Overall Score
Scored out of 10 across nine marketing areas
4.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
HBM Beauty Salon shows moderate overall digital health with a score of 5.2 out of 10. The health summary highlights solid foundations on listings and in-store cues, while key gaps exist in social presence and full review momentum. The most notable finding is steady open-for-business status and accurate hours, paired with ongoing opportunities to improve visibility and engagement.
Google Business Listing
HBM Beauty Salon shows a solid overall health with room for refinement. The profile already lists essential contact details and a verified status, while the description and photos are meeting local benchmarks. The strongest current findings are a live open-for-business status and a claimed listing with an accessible website and phone number.
Google Maps Ranks
HBM Beauty Salon shows a healthy Google Maps presence with a health score of 7.5 out of 10. Overall visibility is strong, and the business ranks well in its borough and across suburbs. The top opportunities focus on maintaining strong local listing presence and extending visibility beyond the current suburbs, while keeping the suburb performance in the top quartile.
Citations & Social Media
HBM Beauty Salon shows a very low health score overall, indicating limited social and directory presence. The strongest recent asset is a top-tier Facebook profile with high trust, while Fresha is also visible in search results. Core opportunities include establishing active Instagram and TikTok profiles, expanding Yellow and TikTok directory listings, and adding a LinkedIn Company Page to boost trust and visibility.
Open Hours vs Demand
HBM Beauty Salon's opening hours largely match local demand, with strong midday and afternoon coverage across weekdays and weekends. Notable matches include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons. A small number of high-demand evening hours are closed, suggesting limited late-evening availability that could miss some customers. No low-demand open hours were identified.
Overall sentiment is very positive, with an average Google rating of 4.8 from 23 reviews. Customers consistently praise the warm, tidy salon environment and Lili's professional, caring one-on-one service across nails, lashes, facials and massages. Recurring praise highlights attention to cleanliness and personalised care. Feedback includes an isolated low rating, but reviews are overwhelmingly favourable about quality and hospitality.
Reputation
Reputation & Ratings
91%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
79%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for HBM Beauty Salon
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about HBM Beauty Salon
HBM Beauty Salon is a privately run beauty salon located in Mairehau, Christchurch, operated by owner-operator Lili. The salon presents itself as a quiet, warm space where clients can book one-on-one appointments for personal treatments in a private setting.
Services listed by the salon include a broad range of beauty and wellness treatments: head massages, facial care, red blood vessel removal, eyebrow shaping, eyeliner and lip tattoos, eyelash extensions, body massages, manicures, pedicures and foot care. The salon describes an emphasis on comprehensive, individual sessions and a variety of cosmetic and care services.
Customer feedback highlights recurring themes of a warm welcome, careful and professional treatment, and a clean, well-presented salon. Reviewers note that the owner takes time with each client, attends to small details that improve the experience, and maintains a tidy environment. Many clients emphasise the personal, friendly service and return repeatedly for maintenance of nails, lashes and other treatments.
Locally, HBM Beauty Salon is distinguished by its owner-led, one-on-one approach and a wide service list within a small Mairehau setting. The combination of private appointments, a long-running owner with many years of experience, and consistent comments about a clean, welcoming atmosphere are practical points clients cite when choosing this Christchurch beauty salon.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.