Coastal Beauty
Coastal Beauty is a beauty therapy salon in North New Brighton, Christchurch, run by a qualified beautician with over 16 years' experience. The salon offers facials, microdermabrasion, waxing, lash lifts, manicures, pedicures, gel nails, tinting and spray tans in a relaxed, professional space, using professional products including ASAP advanced skincare.
Performance snapshot
How does Coastal Beauty measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.1
Overall Score
Scored out of 10 across nine marketing areas
5.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Coastal Beauty shows an overall digital health score of 5.1 out of 10, indicating average performance and steady momentum with room for improvement. The strongest finding is claimed and optimised Google Business presence, including a clear listing, phone number and website link. The business is also making progress on reviews, but more feedback and activity remain needed to lift trust and visibility.
Google Business Listing
Coastal Beauty shows a solid overall health on Google Business Listing with a score of 8.2 out of 10. The listing features a claimed status, a visible phone number, and a website link, indicating strong basic contact information. The primary focus should be on expanding photos and refining the description to maintain momentum and stand out in Christchurch.
Google Maps Ranks
Coastal Beauty shows a very strong Google Maps health score with solid local visibility. The top achievement is borough-specific ranking in the top 10%, and the business continues to perform well on key salon search terms in North Beach and New Brighton. The main opportunity is broadening aggregate visibility across multiple local suburbs, while maintaining current strengths.
Citations & Social Media
Coastal Beauty shows a very low overall health in Citations & Social Presence, with notable gaps in Instagram, TikTok, and LinkedIn presence affecting local visibility. Strengths include a highly trusted Facebook profile and a well-maintained Fresha and Neighbourly presence, along with a Fresha directory listing that boosts search visibility.
Open Hours vs Demand
Coastal Beauty's opening hours show mixed alignment with local demand. The salon is open during several high-demand weekday slots, but there are notable closures during late-afternoon and weekend peaks. Total weekly open hours (35) match some busy windows, yet 42 high-demand hours are missed, indicating room to better capture customer search activity at key times.
Overall health: a 5.0 average from eight Google reviews, which indicates very positive customer sentiment but is based on a limited recent sample. Reviews consistently praise a relaxed, professional treatment space and skilled nail and waxing services. A single standout comment noted a great manicure, pedicure and eyebrow waxing, and included a personal recommendation for Lisa.
Reputation
Reputation & Ratings
29%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
68%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Coastal Beauty
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Coastal Beauty
Coastal Beauty is a beauty therapy salon located in North New Brighton, Christchurch, run by a qualified beautician with more than 16 years in the industry. The salon presents itself as a relaxed, professional environment where clients can book a range of standard beauty treatments.
Services listed include relaxing facials, microdermabrasion, dermal planning, lash lifts and tinting, waxing, spray tans, manicures, pedicures and gel nails. The salon states it uses professional products such as ASAP advanced skincare and offers brow care and specialised eyebrow waxing as part of its treatment mix.
Review themes indicate clients experience calm, attentive treatments delivered by a knowledgeable and kind practitioner. Reviewers commonly describe the salon as clean and warm, and note professional, personalised care that produces visible skin and grooming results. Repeat bookings and recommendations appear in reviews, and some clients travel across town to continue seeing the practitioner.
Locally, Coastal Beauty is presented as a single‑operator salon focused on personalised, professional beauty therapy. The combination of long experience, use of recognised professional products, and a compact treatment menu aimed at skin, brows, nails and waxing positions the salon as a neighbourhood option for clients seeking reliable, hands-on care in North New Brighton, Christchurch.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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