The Event Boutique
The Event Boutique is a Christchurch-based wedding and event planner and stylist operating from Hillsborough and serving the South Island, including Queenstown. They provide wedding and event planning, styling, design, hire and florals, and can manage everything from partial support to full event delivery. Clients often note the business's attention to detail and creative, personalised approach.
Performance snapshot
How does The Event Boutique measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.3
Overall Score
Scored out of 10 across nine marketing areas
5.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Event Boutique shows a below-average overall digital health score, with some momentum in reviews and social presence. The strongest recent gains are a claimed Google Business Listing, a website link on the listing, and a well-established Facebook and Instagram presence. Key improvement areas include aligning opening hours with demand and boosting Google Maps search visibility.
Google Business Listing
The Event Boutique shows a low overall health score on Google Business Listing, with room for improvement in contact details and status. The listing already works well in description and photos relative to peers, and has a claimed status, a full address, a title, and a website link.
Google Maps Ranks
The Maps Search Health for The Event Boutique is very low, at 0.2 out of 10, indicating limited visibility in Google Maps searches. The strongest signal is in the top keywords where the business ranks well for a Hillsborough area focus, notably as a flower designer and florist in Hillsborough, with positions 6 and 14 respectively, and also a flower designer in Heathcote Valley at position 18.
Citations & Social Media
The Event Boutique shows solid overall health with a 6.3 out of 10, which indicates above-average presence and trust. The strongest current achievements are outstanding Facebook and Instagram profiles, suggesting strong engagement and consistent branding on those platforms. The remaining opportunities focus on expanding reach across additional channels and professional directories.
Open Hours vs Demand
The Event Boutique has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. No hours can be identified as open during peak demand or open during low-demand windows. This absence creates missed opportunities where customers search during typical event-planning times but find no hours. Adding clear, realistic availability will make scheduling and discovery easier for local couples and event organisers.
The Event Boutique shows very strong customer sentiment with an average rating of 4.9/5, indicating high overall health. Reviews repeatedly praise Lisa and the team for attention to detail, creative, personalised styling, and reliable event delivery-especially for weddings, proposals and larger receptions. One isolated 2-star review mentions unpleasant communication during planning, but 5-star feedback dominates.
Reputation
Reputation & Ratings
17%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Event Boutique
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about The Event Boutique
The Event Boutique is a wedding and event planner and stylist based in Hillsborough, Christchurch, working across the South Island including Queenstown. The business states it has over 15 years of experience creating weddings, corporate events and special occasions and brings ideas to life for clients who want considered, styled events.
Services include wedding and event planning and styling, design, hire and florals. The Event Boutique describes offerings that range from partial support to full-service planning and styling, and the team handles both creative design and the practical hire elements that help bring an event together.
Customers commonly describe experiences that emphasise close attention to detail, creative solutions and reliable communication. Reviews note that the team helps reduce stress around setup, responds to practical issues such as changing weather, and translates client ideas into cohesive event designs and floral arrangements.
Locally, The Event Boutique is known for combining styling and floral work with planning and hire, so clients can book multiple aspects of an event through a single contact. That mix of services, plus a focus on personalised design and on-the-day coordination, is what clients cite when choosing them for weddings, proposals, cocktail receptions and other special occasions across Christchurch and the wider South Island.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.