Boutique hair by Sophie
Boutique hair by Sophie is a hair salon located inside Olive and Rocco at Shop 6, 485 Papanui Road in Papanui, Christchurch. Sophie offers personalised cutting and colouring services and is available for specialty event styling, including formals and weddings. The salon emphasises attentive consultation and long-term client relationships in a compact, boutique setting.
Performance snapshot
How does Boutique hair by Sophie measure up?
3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.3
Overall Score
Scored out of 10 across nine marketing areas
5.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Boutique hair by Sophie shows an above-average digital health, with a 6.3/10 overall score. Strengths include a healthy domain, a claimed Google Business Listing, and visible open-for-business status. Key opportunities focus on responding to reviews, aligning opening hours with demand, and increasing total reviews, while maintaining solid listing fundamentals.
Google Business Listing
Boutique hair by Sophie shows a low overall health on Google Business Listing, at 2.8/10, indicating limited completeness and optimisation. The listing is claimed and has a full address and a website link, but key gaps remain: no phone number, no logo, a weak description, and only a budding photo set. Address those first to improve accessibility and credibility.
Google Maps Ranks
Boutique hair by Sophie shows a below-average health score of 3.2 out of 10 for Google Maps search results, indicating limited overall visibility. The strongest finding is notable top rankings for several local keywords such as hair salon in strowan and unisex hairdresser in strowan, with further positive signals in northcote-papanui. Opportunities focus on boosting aggregate and borough presence.
Citations & Social Media
Boutique hair by Sophie shows a healthy online presence with a 7.0 out of 10 health score, indicating above-average visibility across platforms. The strongest achievement is a very high trust Facebook profile, and an active Fresha directory entry that boosts search visibility. Key opportunities include improving TikTok trust, adding NoSecretSalon and LinkedIn profiles, and establishing a LinkedIn Company page.
Open Hours vs Demand
Boutique hair by Sophie has very focused alignment with city demand: the salon is open during several strong weekday lunch peaks (notably Tuesday 11am-2pm and Wednesday noon). However the business is closed for 51 popular high-demand hours, including key Saturday midday and Friday 11am slots. No hours are open during low-demand periods, but the missed weekend midday trade is a clear commercial gap.
Boutique hair by Sophie shows very positive customer sentiment, with an average rating of 4.9 from 11 reviews. Clients repeatedly praise Sophie's attentive consultations, reliable cutting and colouring skills, and long-term relationships. The most important finding is consistent trust-many clients have been with Sophie for years-and the salon is noted for personalised service and honest, skilled advice.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
74%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Boutique hair by Sophie
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Boutique hair by Sophie
Boutique hair by Sophie is a hair salon based inside Olive and Rocco at Shop 6, 485 Papanui Road in Papanui, Christchurch. The listing notes on-site entrance and parking down Bellvue Ave, and opening hours that include extended evening availability on some days.
Services focus on personalised cutting and colouring, with Sophie available for house calls for specialty event styling such as formals and weddings. The website highlights a boutique experience tailored to individual needs and mentions both appointment-based work and occasional out-of-salon event services.
Customer feedback consistently praises Sophie's listening and technical skills, noting clients who have returned for many years. Reviews emphasise clear communication, practical advice about hair care, reliable styling results, and improvements to hair condition over time. The review snapshot indicates strong customer satisfaction and repeated bookings from long-term clients.
Locally, Boutique hair by Sophie presents as a small, client-focused salon in central Papanui that combines salon-based cutting and colouring with event styling options. The combination of long-term client relationships, hands-on hair expertise, and availability for formal and wedding styling is a distinguishing local feature noted in available information.
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Health Score
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7.4
Market Rank
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#4
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62%
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