OPSM The Palms
OPSM The Palms in Shirley, Christchurch is an optometry clinic offering eye examinations, prescription glasses, sunglasses, contact lenses and a range of branded frames. The practice uses advanced optical technology and experienced optometrists to provide tailored eyecare. Customers can shop in-store or explore online options, with staff noted for being friendly, professional and attentive to individual needs.
Performance snapshot
How does OPSM The Palms measure up?
6.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
10
Overall Score
Scored out of 10 across nine marketing areas
8.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OPSM The Palms shows a very strong digital marketing health score of 10.0, indicating robust online presence and performance across platforms. The most notable findings are a fully claimed and optimised Google Business listing with a live website link, and excellent domain health. Opportunities remain in responding to reviews and nudging paid traffic data for better targeting.
Google Business Listing
OPSM The Palms shows a solid performance with a health score of 6.8 out of 10, indicating above-average presence on Google. The listing has a claimed status, a working website link and a visible phone number, which supports easy customer contact. The main strength lies in accurate availability and accessible contact details for potential eyecare clients.
Google Maps Ranks
OPSM The Palms shows a high Google Maps health score of 8.5 out of 10, indicating strong visibility. Top opportunities focus on improving aggregate Maps results and further lifting suburb performance. The business already ranks well in its suburb with the top keywords; refining the Google Business Listing could help push into higher local bands and attract more local customers.
Citations & Social Media
OPSM The Palms shows a very high health score of 9.6, indicating strong social presence and directory trust. Key strengths include outstanding Facebook, Instagram and TikTok profiles and a solid Neighbourly listing. The main opportunities to improve relate to missing or weak listings on GrabOne, Tiktok Directory, Yellow profiles, LinkedIn Company and Yellow Directory, which could enhance discoverability.
Open Hours vs Demand
OPSM The Palms shows solid alignment with local demand during key daytime periods, with all 68 well-aligned peak hours covering busy mid-morning and lunchtime slots on Tuesday, Thursday and Saturday. There are 52 missed high-demand hours, mostly early mornings at 8 AM on weekdays. No low-demand open hours were identified, suggesting hours are generally efficient but could gain from targeted earlier starts on select weekdays.
OPSM The Palms shows strong positive sentiment, with an average 4.7 rating and frequent praise for friendly, professional and thorough optometrists. Customers commonly note easy appointment access, helpful frame selection and clear explanations of tests. A small number of serious complaints about customer service and a contact-lens experience appear isolated but notable, so staff consistency is the main area to watch.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
90%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OPSM The Palms
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about OPSM The Palms
OPSM The Palms is an optometrist practice located in the Shirley suburb of Christchurch. The clinic provides routine eye examinations and a full range of retail eyewear, serving local customers seeking both corrective and lifestyle lenses.
Services at OPSM The Palms cover optometry consultations, prescription glasses, sunglasses and contact lenses, with a selection of well-known brands and options to buy online or in store. The practice states it uses advanced optical technology and considers customers' lifestyle needs when recommending solutions.
Customer feedback highlights friendly, professional staff and thorough, attentive eye examinations. Reviews commonly describe optometrists as caring and communicative, explaining tests and results in detail and offering honest advice when customers are choosing frames. Clients report feeling comfortable and well supported during appointments.
Locally, OPSM The Palms is known for combining clinical eye-care with a retail eyewear service, offering tailored recommendations and a broad brand range. The combination of experienced optometrists, optical technology and staff who focus on personalised customer service distinguishes the Shirley clinic for residents seeking routine vision care and eyewear options.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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