Chroma
Chroma is a hair salon in Rolleston offering colouring, cutting and styling services. The salon provides wash, cut and blow-dry options and highlights a team with considerable experience. Customer reviews frequently note skilled colouring and cutting, friendly staff, and a welcoming, family-friendly atmosphere, with an overall average rating of 4.9.
Performance snapshot
How does Chroma measure up?
5.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.9
Overall Score
Scored out of 10 across nine marketing areas
3.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Chroma shows a below-average overall digital marketing health score, indicating room for improvement. The strongest recent gains are in having a claimed Google listing, a visible open-for-business status, and accessible contact details. Key concerns are limited review engagement, modest review numbers, and gaps in hours alignment and maps search visibility that constrain growth.
Google Business Listing
Chroma shows a healthy Google Business Listing with a 4.5/10 overall health. The listing includes a title, claimed status, open-for-business status, website link and phone number, which supports discoverability. A standout opportunity is to add a detailed description to explain services and strengths, along with a logo and more photos to build credibility.
Google Maps Ranks
Chroma shows a below-average health score on Google Maps at 3.9/10, indicating limited visibility that may affect new client discovery. The best opportunities lie in strengthening aggregate map presence and further boosting Rolleston borough visibility, which have already started rising and can move toward the local midpoint with steady effort.
Citations & Social Media
Chroma shows overall health of 5.8 out of 10, indicating above-average presence but room for improvement. The strongest current asset is a very high trust Facebook profile, which supports credible engagement. A secondary strength is a well-positioned Fresha listing and category page, aiding visibility beyond the core profile.
Open Hours vs Demand
Chroma's opening hours show partial alignment with local demand. The salon is open during several strong Saturday and Tuesday midday peaks, matching high customer interest. However, it is closed across Monday lunchtime and Sunday mid-afternoon peaks, leaving clear missed opportunities. No low-demand open hours were identified, so inefficiency from staying open during quiet times is not evident.
Overall customer sentiment for Chroma is very positive, reflecting a strong local reputation. Reviews consistently praise skilled colouring and cutting, friendly staff, and a welcoming, family-friendly atmosphere. The 4.9 average rating from a small review pool indicates high satisfaction, though conclusions are supplemented by broader reputational data due to the limited number of reviews.
Reputation
Reputation & Ratings
9%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
92%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Chroma
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Chroma
Chroma is a hair salon located in Rolleston that offers a range of salon services for local clients. The salon presents itself as a place for both everyday cuts and more involved colour work, operating from a community-centred location in town.
Services mentioned in customer feedback include hair colouring, cutting, wash/cut/blow-dry and styling. Reviews highlight the team's knowledge of colouring and cutting techniques and note that staff across the salon have decades of combined experience. Price-level remarks describe cuts as good value.
Customers commonly report friendly, welcoming interactions and describe staff as skilled and reassuring. Several reviews say clients leave feeling good about their hair and comfortable with how they were treated, including mentions of staff putting people at ease when bringing children. Consistent references to professionalism and warmth appear across recent feedback, reflected in an average rating of 4.9.
Chroma's local character is defined by its experienced, customer-focused team and a focus on colour and cutting services. The salon appears to be a Rolleston option for clients seeking experienced stylists, family-friendly service and a straightforward range of salon treatments.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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