Fudge Hairdressers
Fudge Hairdressers is a modern salon in Spreydon, Christchurch, located inside Barrington Mall. The salon offers a full range of haircare services and sells retail styling products. Staff are described as creative and experienced senior stylists. Clients can use a retail product loyalty card and expect services from quick trims to full restyles and colour work.
Performance snapshot
How does Fudge Hairdressers measure up?
3.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5
Overall Score
Scored out of 10 across nine marketing areas
5.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Fudge Hairdressers shows a healthy digital footing with an overall health score of 5.0 out of 10, indicating average performance overall. The strongest current outcomes include a claimed Google Business Listing, an open-for-business status, and an active website link on the listing. These confirm visibility and basic accessibility to customers.
Google Business Listing
Fudge Hairdressers shows an above-average overall Google Business Listing health score and solid essential details, including a claimed listing and open status, plus a website link and phone number. The main strength is that key listing basics are in place, supporting customers finding and contacting the salon. The main opportunity is to expand the business description to better convey services and differentiators.
Google Maps Ranks
Fudge Hairdressers shows a low overall health score for Google Maps search performance, at 2.1 out of 10, indicating limited visibility. The business ranks respectably for its top keywords, with positions such as unisex hairdresser in Spreydon (8) and hair salon in Spreydon (11). The main opportunities lie in improving aggregate maps visibility and strengthening the borough presence to reach the local midpoint.
Citations & Social Media
Fudge Hairdressers shows very low overall health in social presence and directory activity, with room for improvement across platforms. The strongest current asset is an active Fresha profile and a related directory listing, providing basic visibility. Immediate focus should be on establishing active profiles on Instagram, Facebook, TikTok, NoSecretSalon, and LinkedIn to broaden reach and trust.
Open Hours vs Demand
Fudge Hairdressers' opening hours largely match local demand, with 61 peak hours open and no low-demand open hours. Strong alignment occurs mid-morning to early afternoon on Tuesdays and late morning to early afternoon on Saturdays, matching high search activity. However, several popular evening slots (mainly around 6pm on weekdays and Sunday 5pm) are closed, suggesting modest missed opportunities for additional trade.
Overall health level: average rating 3.8 from 70 reviews. Reviews repeatedly praise creative, experienced senior stylists, clear communication during appointments, and strong experiences with children and full-colour work. Significant negative feedback centres on uneven trims and instances of unprofessional comments or behaviour. These complaints are recurring and affect willingness of some customers to return.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.8
average rating
Your overall rating as seen by potential customers
58%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fudge Hairdressers
Problem
Website Connectivity
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Above average
On-Page SEO
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Fudge Hairdressers
Fudge Hairdressers is a modern, stylish salon located inside Barrington Mall in the Spreydon area of Christchurch. The salon presents a team of senior stylists and positions itself to cover a broad range of haircare needs for local clients.
Services include quick fringe and trim work, complete restyles and colour services such as foil work, plus a retail range of haircare and styling products. The salon promotes guidance through the haircare process and offers a Retail Product Loyalty Card that rewards repeat product purchases.
Customer feedback shows many clients find the staff caring and relatable, with several positive notes about clear communication, satisfactory cuts and successful colour changes. Families with young children report good experiences for toddler haircuts, and some reviews highlight friendly, helpful appointment booking. At the same time, feedback shows occasional inconsistency: a minority of clients report unhappiness with their cut or comments from staff during appointments.
Locally, Fudge Hairdressers is notable for its mall location and its mix of services for everyday trims through to full stylist work. The salon's combination of product retailing with a loyalty card and a team of experienced stylists is a practical fit for Christchurch clients seeking accessible haircare and product support in Spreydon.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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