Choice Mortgages - Charles Priestley
Choice Mortgages, run by Charles Priestley, is an independent mortgage advisory firm based in Westmorland, Christchurch. It helps first-home buyers, investors and homeowners arrange and review finance across New Zealand. Services include purchase and refinance assistance, lender comparisons and negotiating rates. Meetings are available at the Christchurch office, at clients' homes or businesses, and via virtual appointments nationwide.
Performance snapshot
How does Choice Mortgages - Charles Priestley measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.7
Overall Score
Scored out of 10 across nine marketing areas
5.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Choice Mortgages - Charles Priestley shows an overall digital health score of 5.7 out of 10, indicating average performance. Key findings include strong Google Open-for-Business status and a claimed Google listing, with perfect domain health. The business should continue maintaining listing accuracy while addressing opening hours alignment and enhancing Instagram presence to improve visibility.
Google Business Listing
Choice Mortgages - Charles Priestley shows a very high Google Business Listing health score of 8.9 out of 10, indicating strong completeness and optimisation. The listing already includes a website link, a phone number, and a claimed status, with an open-for-business indicator. Strengths also include a clear listing title. Two notable findings are the ongoing photo growth and the detailed description that places the business in the top quartile locally.
Google Maps Ranks
Overall health for Choice Mortgages - Charles Priestley on Maps Search is 5.2 out of 10, indicating average visibility. The top opportunities focus on improving aggregate Maps results and strengthening suburb-specific performance to move into the top quartile.
Citations & Social Media
Choice Mortgages - Charles Priestley shows a low health score for social and directory presence, indicating limited reach. The most notable finding is the completed LinkedIn profile that helps visibility. Primary opportunities lie in adding Instagram, TikTok, LinkedIn Company, and GrabOne profiles to broaden reach and trust.
Open Hours vs Demand
Choice Mortgages (Charles Priestley) scores 4.6/10 for open-hours alignment. No city-level popularity data is available, so specific hours of strong alignment or missed opportunities cannot be confirmed. At a high level, the business should review when enquiries arrive and compare published hours to peak contact times. Consider testing evening or weekend virtual appointments if demand appears outside current hours.
Overall health level: 5-star average from 24 Google reviews. Customers consistently praise clear communication, responsiveness and professional mortgage guidance from Choice Mortgages and Charles Priestley. Reviews highlight smooth refinancing and support for first-home buyers, with mentions of tailored lender comparisons and helpful advice. No recurring complaints appear in the review set, indicating strong customer satisfaction and trust in the service provided.
Reputation
Reputation & Ratings
21%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Choice Mortgages - Charles Priestley
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Choice Mortgages - Charles Priestley
Choice Mortgages, operated by Charles Priestley, provides independent mortgage advice from Westmorland in Christchurch and across New Zealand. The practice supports first-home buyers, property investors and homeowners seeking purchase finance, refinancing or lending reviews. Charles brings over 20 years of financial services experience to the advisory role and works with clients at the Christchurch office, at premises chosen by the client, or virtually.
Services described by Choice Mortgages include tailored mortgage advice, comparing lenders and loan structures, support from initial discussion through application and settlement, and negotiating with banks on behalf of clients. The firm states it helps clients structure lending for buying, building, investing or purchasing a business, and offers assistance when reviewing existing lending to secure better rates or terms.
Reviews of Choice Mortgages commonly mention professional and responsive communication, clear and practical advice, and a supportive process from first contact through settlement. Clients frequently describe Charles as easy to contact, knowledgeable about product options and effective in keeping them informed. Recent comments note positive refinancing outcomes and helpful guidance for first-time buyers and investors.
Locally, Choice Mortgages is presented as a Christchurch-based mortgage adviser offering nationwide service, combining hands-on availability for in-person meetings with virtual appointments. Its focus on clear, practical advice, lender comparison and ongoing communication is positioned as the practical strengths highlighted by clients in reviews.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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