Choice Mortgages - Charles Priestley

Choice Mortgages - Charles Priestley

Choice Mortgages, run by Charles Priestley, is an independent mortgage advisory firm based in Westmorland, Christchurch. It helps first-home buyers, investors and homeowners arrange and review finance across New Zealand. Services include purchase and refinance assistance, lender comparisons and negotiating rates. Meetings are available at the Christchurch office, at clients' homes or businesses, and via virtual appointments nationwide.

8 Bushland Place, Westmorland, Christchurch 8025, NZ

Performance snapshot

How does Choice Mortgages - Charles Priestley measure up?

6.3

Reputation Score

Reviews, ratings, response rate, and business listing completeness

5.7

Overall Score

Scored out of 10 across nine marketing areas

5.1

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Choice Mortgages - Charles Priestley shows an overall digital health score of 5.7 out of 10, indicating average performance. Key findings include strong Google Open-for-Business status and a claimed Google listing, with perfect domain health. The business should continue maintaining listing accuracy while addressing opening hours alignment and enhancing Instagram presence to improve visibility.

Google Business Listing

Choice Mortgages - Charles Priestley shows a very high Google Business Listing health score of 8.9 out of 10, indicating strong completeness and optimisation. The listing already includes a website link, a phone number, and a claimed status, with an open-for-business indicator. Strengths also include a clear listing title. Two notable findings are the ongoing photo growth and the detailed description that places the business in the top quartile locally.

Google Maps Ranks

Overall health for Choice Mortgages - Charles Priestley on Maps Search is 5.2 out of 10, indicating average visibility. The top opportunities focus on improving aggregate Maps results and strengthening suburb-specific performance to move into the top quartile.

Citations & Social Media

Choice Mortgages - Charles Priestley shows a low health score for social and directory presence, indicating limited reach. The most notable finding is the completed LinkedIn profile that helps visibility. Primary opportunities lie in adding Instagram, TikTok, LinkedIn Company, and GrabOne profiles to broaden reach and trust.

Open Hours vs Demand

Choice Mortgages (Charles Priestley) scores 4.6/10 for open-hours alignment. No city-level popularity data is available, so specific hours of strong alignment or missed opportunities cannot be confirmed. At a high level, the business should review when enquiries arrive and compare published hours to peak contact times. Consider testing evening or weekend virtual appointments if demand appears outside current hours.

Choice Mortgages - Charles Priestley

Overall health level: 5-star average from 24 Google reviews. Customers consistently praise clear communication, responsiveness and professional mortgage guidance from Choice Mortgages and Charles Priestley. Reviews highlight smooth refinancing and support for first-home buyers, with mentions of tailored lender comparisons and helpful advice. No recurring complaints appear in the review set, indicating strong customer satisfaction and trust in the service provided.

Reputation

Reputation & Ratings

21%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

86%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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