Captured and Crafted
Captured and Crafted is a Rangiora-based studio offering photography alongside resin art, handmade crafts and custom gift baskets. The business provides family, maternity and newborn sessions with outdoor shoots and gowns for maternity, plus keepsakes and gift options that combine photography with crafted items. Pricing and a focus on personalised, one-of-a-kind pieces are highlighted.
Performance snapshot
How does Captured and Crafted measure up?
4.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.6
Overall Score
Scored out of 10 across nine marketing areas
4.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Captured and Crafted shows moderate digital marketing health with a 5.6/10 overall. The strongest current signal is a top 10% Google star rating and a claimed listing with a live website link, while key gaps exist in customer engagement and local presence such as opening hours alignment and review response rates that affect trust and visibility.
Google Business Listing
Captured and Crafted's Google Business Listing shows an overall health score of 4.0 out of 10, which indicates below-average health and room for improvement. The listing has a claimed status, a website link, a visible title, a phone number, and a full address, which supports basic customer interaction. Two key findings are the need to improve open status and description quality.
Google Maps Ranks
Captured and Crafted shows an above-average health score on Google Maps search, indicating solid visibility in Rangiora. The top finding is strong performance for photographer and photography service keywords across Rangiora's north-west, north-east and south-west regions, positioning the studio well for family, maternity and newborn shoots.
Citations & Social Media
CaptCaptured and Crafted shows a solid health score with strengths in social presence, especially on Instagram and Facebook, indicating trusted profiles. The most important finding is that social channels are active and well-branded, supporting ongoing engagement. Opportunities include expanding on TikTok and boosting directory listings to improve discoverability.
Open Hours vs Demand
Captured and Crafted currently has no published opening hours, so strong alignment with local demand cannot be identified. Because hours are missing, peak booking windows are likely unserved in search results, creating missed opportunity during popular photography and gift-shopping times. Publishing clear hours and offering weekend or evening booking slots where demand is highest could improve visibility and commercial returns.
The business shows a strong customer sentiment with an average rating of 5 from five reviews. Review text highlights personalised, family-focused photography that captures personality, especially for young children. The main limitation is a small and not recent review sample, which means the positive tone is encouraging but based on limited evidence. Continued monitoring is advised.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
57%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Captured and Crafted
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Captured and Crafted
Captured and Crafted is a Rangiora studio specialising in photography, resin art, handmade crafts and custom gift baskets. Photography covers family, maternity and newborn work, and the studio presents itself as a local maker of keepsakes and personalised gifts that reflect life's moments.
Services include outdoor family or maternity sessions lasting 30 minutes to an hour, gowns available for maternity, and delivery of 15 digital images with prices from $250. The studio also produces resin art that turns memories into keepsakes and offers gift baskets that pair knitted items, soft toys, books, baby items and a photography gift voucher.
Customers regularly describe photo sessions as fun and relaxed, noting that images capture personality and emotion. Reviews mention patience and care with babies and young children, and highlight reliability and reasonable pricing. The experience people describe combines a friendly session atmosphere with crafted final products intended to feel one-of-a-kind.
Captured and Crafted's local character comes from combining photographic services with handmade craftwork and curated gift options. Clients looking for outdoor family photography, maternity gowns for portraits, or a tailored gift basket with a photography voucher will find a single source for images and tangible keepsakes that aim to preserve memories.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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