Captured and Crafted
Captured and Crafted is a Rangiora-based studio offering photography alongside resin art, handmade crafts and custom gift baskets. Rebecca provides family, maternity and newborn photography with outdoor sessions and gown options, plus keepsake resin pieces and curated baby and gift baskets. The studio emphasises intentional, handcrafted items and personalised service for local customers.
Performance snapshot
How does Captured and Crafted measure up?
4.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.5
Overall Score
Scored out of 10 across nine marketing areas
4.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Captured and Crafted shows an above-average digital marketing health rating of 5.8 out of 10. Overall health suggests steady presence with room to improve in customer engagement and local visibility. The most notable finding is strong listing basics (website link, title, open status, claimed status, phone) that support easy customer access, while hours alignment and review response rate present clear opportunities.
Google Business Listing
Captured and Crafted shows an average health score of 5.7 out of 10, suggesting room for improvement in the Google Business Listing. The strongest points are that a website link, a listing title, a claimed status, an open-for-business indicator and a phone number are present, which helps customers connect and learn more about the studio.
Google Maps Ranks
Maps Search Performance for Captured and Crafted shows an above-average health score of 6.6 out of 10, indicating solid visibility in Google Maps. The top opportunities align with expanding presence across suburbs and strengthening the local borough presence. The leading keywords confirm strong ranking in Rangiora for photography services and wedding photography.
Citations & Social Media
Captured and Crafted shows strong social trust with Facebook and Instagram profiles rated as very high, and an overall health of 7.6 out of 10. The two key strengths are outstanding presence on Facebook and Instagram, backing brand authority. A notable opportunity is increasing TikTok activity to reach younger audiences.
Open Hours vs Demand
Captured and Crafted has no published opening hours, so temporal alignment with local demand cannot be measured. Without recorded hours, there are no identified periods of strong alignment or specific missed opportunities. This prevents targeted scheduling recommendations based on local search patterns. Adding clear studio hours will allow matching operating times to peak customer searches and reduce likely inefficiencies from unknown availability.
Captured and Crafted shows very positive customer sentiment, with an average rating of 5/5 indicating strong satisfaction. Reviews highlight personalised, family-focused photography that captures children's personalities and appreciation for handmade keepsakes and curated gift baskets. The most important findings are consistently warm praise for Rebecca's approach and the limitation that the review sample is small, so conclusions are tentative.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
57%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Captured and Crafted
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Captured and Crafted
Captured and Crafted is a Rangiora studio combining photography with resin art, handmade crafts and custom gift baskets. Photography offerings include family, maternity and newborn sessions, typically held outdoors, with gowns available for maternity shoots and a delivered set of digital images.
The business describes photography packages that run from around $250 and include 30-minute to one-hour sessions and 15 digital images. Gift baskets are listed as curated with knitting, clothing, soft toys, books, baby items and a photography gift voucher. Resin art and crafted keepsakes are presented as a way to turn memories into lasting items.
Customers tend to describe sessions as fun and relaxed, noting patience and care when working with babies and young children. Reviews frequently mention that photos capture personality and that the photographer is passionate and reliable. Clients also comment on good value and thoughtful photographic ideas shared during shoots.
Locally, Captured and Crafted positions itself as a maker-focused studio that combines portrait photography with handcrafted products and gift services. Practical features that distinguish the studio include outdoor session options, maternity gowns, an emphasis on intentional crafting, and curated gift baskets that pair handcrafted items with photography vouchers.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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