HK Accounting
HK Accounting is a Christchurch-based accounting service working with clients across New Zealand. They specialise in supporting sole traders, small businesses, property investors, tradespeople, self-employed professionals, cleaners and non-profits. With over 10 years' experience in corporate and freelance accounting, they provide bookkeeping, GST, PAYE, payroll, invoicing, tax returns and general admin support.
Performance snapshot
How does HK Accounting measure up?
4.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.3
Overall Score
Scored out of 10 across nine marketing areas
4.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
HK Accounting shows a below-average overall digital marketing health score of 3.3/10. Key strengths include an claimed Google Business Listing, open-for-business status, aligned opening hours, and a listing with a title and phone number. Main opportunities revolve around gathering reviews, improving star rating, boosting review response, and increasing overall map presence.
Google Business Listing
HK Accounting has an average health score for its Google Business Listing, indicating room for improvement. The listing was claimed and shows open status with a clear phone number and detailed description, which supports customer trust. The most impactful findings are the need to add a website link and ongoing photo updates to strengthen local presence.
Google Maps Ranks
HK Accounting shows an above-average overall health score of 6.7 out of 10, indicating reasonable visibility on Google Maps. The strongest finding is top-5 rankings for multiple Wigram keywords, with tax preparation and accounting related terms leading the pack. A key opportunity is improving the aggregate Maps score while maintaining strong suburb performance.
Citations & Social Media
HK Accounting shows a very high health score of 9.1, indicating strong overall presence. The most notable current strengths are Outstanding Instagram and Facebook profiles with very high trust, plus an accurate Yellow Directory listing. The main opportunities lie in adding or updating profiles on TikTok, Neighbourly, Yellow and LinkedIn to improve discoverability and trust.
Open Hours vs Demand
HK Accounting's published hours align strongly with several high-demand weekday windows but miss a consistent Sunday audience. Most peak matches occur on Thursday mornings and afternoons around 9am-3pm, while the business is closed for several popular Sunday slots between 9am and 4pm. There are no open hours during low-demand periods, indicating efficient scheduling overall with room to capture weekend enquiries.
HK Accounting's review sentiment is currently unestablished: there are no Google reviews and the overall rating sits at the bottom of the scale. This creates immediate trust risk with potential clients. The most important findings are the lack of any reviews and no responses to feedback. Prioritising review collection and starting to reply publicly will help build confidence and attract enquiries.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for HK Accounting
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about HK Accounting
HK Accounting is a Christchurch accounting practice based in Wigram that works with clients across New Zealand. The description states they support sole traders, small businesses, property investors, tradespeople, self-employed professionals, cleaners and non-profits, offering local and national bookkeeping and compliance services.
Their stated services include bookkeeping, GST, PAYE, payroll, invoicing, tax returns and admin support. The provider emphasises personalised service, fast communication and clear, affordable pricing. The background given notes over 10 years of experience in corporate and freelance accounting as part of their technical foundation.
Clients are said to gain clarity around their finances, stay IRD compliant and pay themselves with confidence. The description indicates business owners receive practical support intended to reduce stress and help maintain accurate records and timely lodgements, so they can focus on running or growing their organisations.
HK Accounting presents itself as a small, local practice offering hands-on support for a range of small-scale and self-employed clients. For Christchurch-based and nationwide clients alike, the service is framed around direct communication, routine accounting tasks and compliance assistance, positioned as an accessible option for those seeking ongoing bookkeeping and tax administration help.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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