The Washhouse Hair & Beauty Studio
The Washhouse Hair & Beauty Studio is a hair and beauty salon in Richmond, Christchurch. Operating for around 20 years, it offers salon hair and beauty services under long-standing local ownership. The site notes owners Suzie and Nellie intend to step away and the salon has disabled online booking while appointments remain in place during the transition.
Performance snapshot
How does The Washhouse Hair & Beauty Studio measure up?
1.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Washhouse Hair & Beauty Studio shows a below-average overall digital health, with a 4.0 out of 10. Key strengths include a reliable Google Open-for-Business status, a functioning Google Business Listing with a listed phone number, a solid domain health, and an active Instagram presence. The biggest concerns relate to customer engagement, ratings stability, and aligning hours with demand.
Google Business Listing
The Washhouse Hair & Beauty Studio shows a very low overall health on Google Business Listing, with key gaps affecting visibility and credibility. Immediate wins include adding a website link, claiming the listing, and expanding the description to explain services and value. Photos and a logo also need attention to improve engagement with potential customers.
Google Maps Ranks
The Washhouse Hair & Beauty Studio shows a low overall Google Maps health score of 1.9 out of 10, indicating limited visibility. Top findings point to a reasonable presence in broader maps queries and a very limited local presence within the suburb. The best performing keywords are tuned to Richmond and Avonside, with strong positions for beauty and hair salons in Richmond.
Citations & Social Media
The Washhouse Hair & Beauty Studio shows a healthy overall presence with a health score of 7.6 out of 10. Strengths include outstanding Instagram and Facebook profiles and a Fresha directory listing that supports search visibility. Key opportunities include establishing a TikTok presence and adding NoSecretSalon, LinkedIn owner profile, and LinkedIn Company Page to broaden reach and credibility.
Open Hours vs Demand
No published opening hours are available, so temporal alignment cannot be assessed for The Washhouse Hair & Beauty Studio in Richmond. Without hours, it is not possible to identify when the business is open during high-demand windows or closed during popular search periods. Adding reliable opening hours will allow clear identification of strong alignment, missed opportunities and any inefficient open times.
The business shows a strong sentiment profile driven by a top-10% Google star rating and a perfect average from one review, indicating high customer satisfaction. Key findings: a high star rating and early progress collecting reviews. Main improvement areas are responding publicly to reviews and encouraging more reviews to build rating confidence and listing volume.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Washhouse Hair & Beauty Studio
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Washhouse Hair & Beauty Studio
The Washhouse Hair & Beauty Studio operates in Richmond, Christchurch, offering hair and beauty services from a local salon setting. The business presents itself as a long-standing salon with about 20 years of service and a clear local presence.
Services focus on hair and beauty treatments typical of a salon environment, with appointments managed directly by the studio. The website indicates a change in ownership plans: proprietors Suzie and Nellie have announced their intention to step away and the salon has disabled online booking while existing appointments remain unchanged.
Customers generally rate the salon highly, reflected in an average five-star rating in the review snapshot. Review themes suggest clients experience consistently positive outcomes and satisfaction with appointments, service and the salon environment.
Locally, the Washhouse combines its two-decade history and owner-run character with a practical appointment approach during the transition period. The studio remains a recognised Christchurch salon in Richmond, noted for its longevity and the current owner transition that affects booking processes.
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Health Score
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7.4
Market Rank
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#4
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62%
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