Universal Auto Parts
Universal Auto Parts is an automotive dismantler and car parts supplier based in East Tāmaki, Auckland. They specialise in new and used parts for Toyota, Suzuki and Nissan vehicles, stocking engines, gearboxes, suspension components, electrical parts and body panels. The team serves mechanics, workshops and everyday drivers, offering affordable options and fast, hands-on customer service.
Performance snapshot
How does Universal Auto Parts measure up?
4.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.5
Overall Score
Scored out of 10 across nine marketing areas
3.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Universal Auto Parts shows a low overall digital health score with room to improve across multiple areas. Key strengths include claimed Google listing, a working website link from Google, transactions showing as open for business, correct business naming on the listing, and a live phone number for calls. Focus should be on addressing minimum viable fixes in the highest impact areas.
Google Business Listing
Universal Auto Parts shows a health score of 4.0 out of 10, indicating below-average performance for a Google Business Listing. The listing is claimed and linked to the website, with an active Open-for-Business status and a visible phone number, which are solid foundations. The most important areas to address are adding a logo and increasing photo variety, while reviewing category fit and maintaining the description.
Google Maps Ranks
Universal Auto Parts shows an above-average health score of 6.4 out of 10 for Google Maps search visibility, indicating solid presence with room to extend reach beyond its immediate area. The strongest opportunities lie in increasing visibility across surrounding suburbs and maintaining momentum from near-premises searches, which tend to influence proximity-based results.
Citations & Social Media
Universal Auto Parts shows a health score of 6.4 out of 10 for social presence, indicating above-average visibility but notable gaps. The most important findings are the absence of active profiles on Instagram, Facebook and TikTok, plus missing directory listings on TikTok Directory and Yellow Profile, which limit reach and trust.
Open Hours vs Demand
Alignment cannot be assessed because the market has no demand data for the week. No closed-hours window is reported in the supplied data, so customers who come during unmeasured times meet a closed door. With no busiest hours recorded inside any closed window, there is no specific change to let customers arrive.
Universal Auto Parts shows a generally positive customer sentiment with an average rating of 4.2. Reviews commonly praise helpful, knowledgeable staff, quick turnaround on parts and competitive pricing. Standout themes are fast, hands-on service for parts and tidy, well-presented engines. A minority of one-star reviews point to service or communication mismatches, suggesting occasional customer confusion about services offered.
Reputation
Reputation & Ratings
6%
response rate
How often you engage with customer feedback
4.2
average rating
Your overall rating as seen by potential customers
72%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Universal Auto Parts
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Universal Auto Parts
Universal Auto Parts is an automotive dismantler and car parts supplier in East Tāmaki, Auckland. The business specialises in new and reliable used parts for Toyota, Suzuki and Nissan models, and lists engines, gearboxes, suspension components, electrical parts and body panels among its stock.
Services focus on supplying both new items and salvaged parts suitable for repairs and rebuilds. Universal Auto Parts states it serves mechanics, workshops and everyday drivers, and provides parts across engine, transmission, suspension, electrical and body categories. The description provided notes an emphasis on finding the right part quickly and efficiently.
Customer feedback highlights prompt service, helpful staff and clear communication. Reviews often mention fast availability for small items and parts supplied in good condition for larger purchases such as engines and gearbox packages. Several reviewers name staff members and describe interactions as knowledgeable, friendly and cost efficient, with multiple choices available for common vehicles.
Locally, Universal Auto Parts is positioned as a practical parts source for Toyota, Suzuki and Nissan owners in Auckland. The combination of new and used stock, accessible location in East Tāmaki and a hands-on team are the features most commonly referenced by customers when sourcing parts for repairs or workshop jobs.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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