ProfessioNail The Palms
ProfessioNail The Palms is a nail salon in Shirley, Christchurch, located at The Palms Mall. It offers contemporary nail services including builder gel, pedicures and trend-led manicures in a modern mall-based salon. Customers note attentive, detail-focused technicians and a relaxed, salon-style experience close to the city centre.
Performance snapshot
How does ProfessioNail The Palms measure up?
7.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
10
Overall Score
Scored out of 10 across nine marketing areas
8.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
ProfessioNail The Palms shows a very high digital marketing health score of 10.0, indicating strong overall performance. The strongest current momentum comes from a claimed Google Business Listing and a healthy domain, with a functioning listing link and accurate open status. The top finding is toward steady growth in local visibility and reliable online presence.
Google Business Listing
ProfessioNail The Palms shows a solid health score of 6.0 out of 10, indicating above-average performance with room to improve. The listing has clear contact details and an accessible website link, and it clearly shows open status. The most notable strengths are the claimed listing, a visible phone number, and an existing title that supports brand presence.
Google Maps Ranks
ProfessioNail The Palms shows an above-average health score for Google Maps search visibility, with room to strengthen both city-wide and borough presence. The top findings indicate strong rankings for nail salon queries in Shirley and nearby suburbs, suggesting consistent demand from local clients and good recognition in the area.
Citations & Social Media
ProfessioNail The Palms shows a below-average health score with room to grow its presence. The most notable findings are a very strong Facebook profile and a solid Fresha listing, while other directories and social channels have limited activity. Focusing on improving Instagram and starting TikTok could broaden reach and steady traffic from local customers.
Open Hours vs Demand
ProfessioNail The Palms has opening hours that largely match Christchurch demand, with all 63 well-aligned peak hours met and no low-demand open hours. Strong alignment shows up on Thursday at 4pm, Tuesday 11am and Wednesday 3pm, plus Saturday afternoons. Missed opportunities occur on Saturday mid-morning and noon, and Wednesday evenings-these are worth considering for modest hour shifts.
Customer sentiment shows a positive overall health, reflected in an average 4.6 rating from 77 reviews. Most customers praise attentive, detail-focused technicians-several name staff for consistent results-and the relaxed, salon-style experience at The Palms location. A smaller number of reviews report rushed pedicure service and uneven polish, indicating an area where consistency could be improved to match the dominant positive feedback.
Reputation
Reputation & Ratings
96%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
79%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for ProfessioNail The Palms
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about ProfessioNail The Palms
ProfessioNail The Palms is a nail salon based in Shirley, Christchurch, with a presence at The Palms Mall and a modern salon environment a short 7-10 minute drive from the city centre. The premises present as a mall-based salon that aims to combine contemporary nail services with a relaxing visit.
Services centre on nail care and enhancements, with offerings that include builder gel, pedicures and trend-led manicure work. The salon's website and materials emphasise evolving nail trends, quality nail services and a focus on enhancing beauty and well-being, alongside a team that promotes skill development and creativity.
Customer feedback highlights the salon's attention to detail, careful technicians and consistently well-shaped, consistent results. Reviews commonly mention technicians who take time over pedicures and nail sets, and clients who return regularly for builder gel and other maintenance services. Several responses from the salon indicate active engagement with reviews and appreciation for client feedback.
Locally, ProfessioNail The Palms positions itself as a convenient option for Christchurch clients seeking modern nail trends and reliable care in a mall setting. The combination of a mall location, a focus on current nail techniques and repeat client experiences of detailed, attentive service are the practical characteristics that define its local offering.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.