Lash Boutique
Lash Boutique is a beauty salon at 6 Hatton Court in Northwood, Christchurch, specialising in eyelash and eyebrow treatments. Since 2014 the salon has offered classic and volume lash extensions, lash lifts, brow and lash tinting, henna brows, brow lamination, teeth whitening by a certified dental technician and cosmetic injectables by a doctor.
Performance snapshot
How does Lash Boutique measure up?
9.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.7
Overall Score
Scored out of 10 across nine marketing areas
8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Lash Boutique shows a very high overall digital marketing health, with a score of 9.7 out of 10. This indicates strong visibility and trust signals across Google listings, local search, and site health. The most notable findings are solid Google business setup (open status, claimed listing, website link, and phone number) and continued strength in listing visibility.
Google Business Listing
Lash Boutique shows a very strong Google Business Listing health with a 9.4/10 score and solid completeness. Key strengths include verified listing control, a visible website link, a working phone number, and current open status. The top opportunity notes that listing photos are already at or above median levels, supporting better local visibility.
Google Maps Ranks
Lash Boutique's Maps Search health is strong, with an overall health score of 8.4 out of 10, indicating solid visibility in Google Maps. The top findings show the business ranking highly for key eyelash and eyebrow terms, including several top-5 positions in Casebrook and Northwood. Opportunities focus on sustaining this momentum and pushing further into the top borough results.
Citations & Social Media
Lash Boutique shows an above-average health score of 7.1 out of 10, indicating overall solid presence with room to grow. The strongest current strengths are outstanding Facebook and Instagram profiles and a visible Fresha listing that supports search visibility. The main opportunity is expanding into TikTok and improving directory listings to boost reach.
Open Hours vs Demand
Lash Boutique's hours match several weekday peaks but miss strong weekend demand. The salon is open during key weekday search peaks (Tuesday 10-11am, Wednesday 3pm, Thursday 4-5pm) while remaining closed during high-demand Saturday windows (10am-3pm). Total weekly open hours are 36 with 41 missed high-demand hours. Consider trial Saturday midday openings to capture unmet customer searches.
Lash Boutique shows strong customer sentiment, with an average rating of 4.9 from 130 Google reviews indicating very high satisfaction. Recurring praise centres on professional, attentive technicians (frequently named Lisa), careful, detailed application, long-lasting lash lifts and clean, calm salon surroundings. A small number of low ratings are present but not detailed in reviews.
Reputation
Reputation & Ratings
79%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Lash Boutique
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Lash Boutique
Lash Boutique is a beauty salon located at 6 Hatton Court in Northwood, Christchurch. Operating since 2014, the salon focuses on eyelash and eyebrow services and also offers professional teeth whitening and cosmetic injectables.
The salon lists classic and volume eyelash extensions, lash lifts (including Korean-style lifts), brow and lash tinting, henna brows and brow lamination among its services. Teeth whitening is provided by a certified dental technician and cosmetic injectables are administered by a doctor. Stylists are described on the website as highly trained and the salon notes a focus on hygiene and quality products.
Customer reviews emphasise attentive, detail-focused service and a calm, clean environment. Reviewers frequently mention lifts that hold well and technicians who listen and guide clients through lash length and curl choices. Repeat visits and praise for careful application and professional communication appear across reviews, indicating a steady pattern of customer satisfaction.
Locally, Lash Boutique presents as a specialised lash and brow provider with expanded offerings in cosmetic teeth whitening and injectables. Customers can expect a salon-oriented experience centred on personalised lash and brow styling, professional administration of certain cosmetic treatments, and an emphasis on hygiene and careful technique.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.