Lash Boutique
Lash Boutique is a beauty salon at 6 Hatton Court in Northwood, Christchurch, specialising in eyelash and eyebrow services. Since 2014 the team has offered classic and volume lash extensions, lash lifts, brow and lash tinting, henna brows, brow lamination, plus teeth whitening and cosmetic injectables. The salon emphasises hygiene, trained stylists and personalised consultations.
Performance snapshot
How does Lash Boutique measure up?
9.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.8
Overall Score
Scored out of 10 across nine marketing areas
7.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Lash Boutique shows a solid digital health with a 7.8 out of 10. Key strengths include a verified Google Business Profile with an open-for-business status, a listed website link and a claimed listing, plus a visible business title and phone number. The main opportunity is to improve opening hours alignment and grow paid traffic while maintaining strong review engagement.
Google Business Listing
Lash Boutique shows a very healthy Google Business Listing with a 9.5/10 health score. The listing has essential details in place and is claimed, with a working phone number and a website link. The top opportunity focuses on further increasing photo count to reach the top 10% of local listings, building stronger visual presence.
Google Maps Ranks
Lash Boutique shows a very low overall health in Google Maps search visibility, 0.3 out of 10. This places the business in the lower tier and indicates limited visibility beyond the immediate suburb. Stronger top keywords exist in Casebrook and Northwood, suggesting opportunities to tighten local targeting and address map listing alignment.
Citations & Social Media
Lash Boutique shows a healthy overall health score of 8.3 out of 10, indicating strong social presence. The strongest current strengths are outstanding Instagram and Facebook profiles with very high trust scores, suggesting authoritative, well-presented channels that already reachCustomers effectively. The main opportunities are to extend presence on TikTok and several local directories, which could broaden reach and trust.
Open Hours vs Demand
Lash Boutique's opening hours show partial alignment with local demand: all current open hours fall in high-demand windows, but several popular weekday hours remain closed. Strengths include mid-morning and mid-afternoon availability on Tuesday and late-morning on Wednesday. Missed opportunities are concentrated on Monday early afternoon and Tuesday at 9am. Consider small targeted extensions on those high-popularity hours to capture additional bookings.
Lash Boutique shows very strong customer sentiment with an average Google rating of 4.9, indicating excellent perceived service. Reviews repeatedly praise professional, attentive technicians-particularly Lisa-clean calm salon surroundings, and long-lasting lash lifts and extensions. The most important findings are consistent praise for personalised consultations and technical skill, with only a few isolated lower ratings noted but not described in review text.
Reputation
Reputation & Ratings
78%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Lash Boutique
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Lash Boutique
Lash Boutique is a beauty salon located at 6 Hatton Court in Northwood, Christchurch. Operating since 2014, the salon positions itself as a specialist in eyelash and eyebrow services and also provides teeth whitening and cosmetic injectables. The team comprises trained stylists and a certified dental technician and doctor for specific treatments.
Services include classic to volume lash extensions, lash lifts, brow and lash tinting, henna brows and brow lamination. The salon states it uses top-quality products and prioritises hygiene. Appointments require a deposit and the website notes closure periods and booking instructions, with email as the recommended contact during short closures.
Customers consistently describe professional, attentive service and staff who listen and advise. Reviews highlight long-lasting results from lash lifts and extensions and mention a friendly, kind approach from technicians. Several clients say the salon is worth travelling to from elsewhere in Christchurch and praise the way staff manage different natural lash types to achieve reliable outcomes.
Locally, Lash Boutique combines specialist lash and brow work with a small selection of cosmetic services. It is presented as a neighbourhood salon with an emphasis on personalised consultations, skilled technicians and standards of hygiene, serving Christchurch clients who seek long-lasting, tailored lash and brow treatments.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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