The Beauty Studio
The Beauty Studio in Halswell, Christchurch offers facials, massage, waxing and brow services. The salon is run by Emily and is described by clients as welcoming and professional. Customers note careful, sensitive waxing and detailed brow work. Consistently high ratings reflect a focus on personalised care and attention to client comfort.
Performance snapshot
How does The Beauty Studio measure up?
4.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5
Overall Score
Scored out of 10 across nine marketing areas
5.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Beauty Studio's overall digital health score is 5.0 out of 10, indicating an average position across all performance areas. The most notable findings are a strong star rating in the top decile and a claimed Google listing, paired with gaps in responding to reviews and aligning opening hours with demand.
Google Business Listing
The Beauty Studio's Google listing shows a below-average health score, reflecting gaps in key fields. Overall health is 3.0 out of 10, indicating room for improvement. Current strengths include a claimed listing, clear business title, accurate open-status, verified phone number, and full address. Notable opportunities focus on adding a website link and expanding the description and photos to lift listing performance.
Google Maps Ranks
The Beauty Studio shows a very high Google Maps health score of 9.2 out of 10, indicating strong visibility in maps searches. The top findings include outstanding ranking for key local terms such as 'eyelash salon in halswell' and 'beautician in halswell,' reflecting solid brand presence in Halswell. Suburb-level results also sit in the top quartile, suggesting room to tighten the listing for even more local reach.
Citations & Social Media
The Beauty Studio shows an overall health score of 5.5 out of 10, indicating average presence across social platforms and directories. The strongest current asset is a very high trust Facebook profile, which supports credible local engagement. An established Fresha listing also helps visibility, while opportunities lie in weak TikTok links and missing LinkedIn and Fresha activity.
Open Hours vs Demand
The Beauty Studio's opening hours show clear strengths at mid-week late afternoons and Saturday early afternoons, matching local demand peaks. However, several Tuesday late‑morning and early‑afternoon peaks are missed while total weekly open hours are relatively low. With 32 hours open and 45 missed high‑demand hours, modest adjustments around Tuesday late mornings and Saturday afternoons could improve commercial opportunity without adding inefficient low‑demand time.
Overall health: average rating 5 from 52 reviews. The Beauty Studio shows consistently excellent sentiment, with customers emphasising personalised care, welcoming professionalism and careful waxing and brow work. Clients repeatedly praise Emily's attentiveness, knowledge and the relaxing studio experience. These findings point to strong customer comfort and satisfaction as the primary drivers of the positive review profile.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
93%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Beauty Studio
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Beauty Studio
The Beauty Studio is a beauty salon in Halswell, Christchurch offering facials, massage, waxing and brow services. The practice centres on a range of standard salon treatments delivered from a local Halswell location.
Services include professional facials, therapeutic massage, waxing and eyebrow shaping. The listing highlights brows as a specific focus alongside traditional waxing options; one review mentions the use of sensitive wax for clients with reactive skin. Treatments are delivered by a single practitioner, Emily, who is identified by clients in reviews.
Clients describe a consistently welcoming and comfortable experience. Reviews emphasise attentive, knowledgeable service and note that Emily takes time to ensure each treatment is right for the client. Multiple comments highlight brow transformations and professional, friendly care across different services, and the overall tone of feedback reflects high satisfaction.
Locally, The Beauty Studio is characterised by personalised appointments, careful waxing practices and detailed brow work. The combination of facials, massage and brow-focused services at a Halswell location makes it a neighbourhood option for clients seeking attentive, small-scale salon care.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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