LID Hair
LID Hair is a hair salon in Sydenham, Christchurch, offering cut and styling services from a renovated villa premises. Owned and operated by Karen, a long-standing hairdresser, the salon is noted for a small-team approach and a friendly, professional atmosphere that many local customers follow to the current location.
Performance snapshot
How does LID Hair measure up?
2.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.6
Overall Score
Scored out of 10 across nine marketing areas
3.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
LID Hair shows a low overall digital marketing health score, indicating several gaps in performance. The most important findings are misaligned opening hours relative to customer demand and a need to improve interaction with customers through Google reviews. The business also has a good starting point with Google rating confidence and an established online presence, which can be built on to attract more clients.
Google Business Listing
LID Hair's Google Business Listing health is very low, at 1.1 out of 10. The profile shows basic elements like a phone number, complete address and a main image, but critical gaps persist. The strongest nearby risk is the lack of ownership control and missing website link, description, photos and logo, which limits visibility and trust with potential customers in Sydenham and Christchurch.
Google Maps Ranks
LID Hair shows a below-average overall health score for Google Maps search, at 2.9 out of 10. The business already appears in some broader maps queries, indicating a starting point to build visibility. The most meaningful gains come from strengthening local presence and boosting performance in the suburb-specific results.
Citations & Social Media
LID Hair shows an overall health score of 4.6 out of 10, indicating moderate presence across social profiles and directories. The strongest area is Facebook, with a very high trust score, while opportunities lie in expanding on Instagram and TikTok, and establishing NoSecretSalon, LinkedIn, and LinkedIn Company Page profiles to improve professional visibility and trust for new customers.
Open Hours vs Demand
LID Hair currently has no recorded opening hours, so temporal alignment with Christchurch demand cannot be measured. The absence of hours makes the business appear closed during peak local search periods, which likely suppresses bookings. To improve the temporal fit, LID Hair should publish accurate hours and consider matching staffing to known salon demand patterns to capture missed trade.
LID Hair shows very positive sentiment but limited review volume, with an average rating of 5 from 13 reviews. Reviews consistently praise Karen's skill and long-standing client relationships, with customers following her to the renovated villa. The salon's small-team, friendly and professional atmosphere is a clear strength and the most important finding for local reputation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for LID Hair
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about LID Hair
LID Hair is a hair salon located in Sydenham, Christchurch. It operates from a renovated old villa and is led by owner and hairdresser Karen, who moved the service from a previous address to this location.
The salon provides hair cutting and styling services as a neighbourhood hairdresser and barber-type business. The team includes Karen alongside staff members Janine and Jono, and services are delivered in a small, hands-on setting consistent with local salon practice.
Customers commonly describe the experience as friendly and professional, with regulars noting consistently good cuts. Review themes highlight satisfaction with Karen's cutting skills and a comfortable salon atmosphere; several clients mention recommending the salon to family or following Karen when she relocated.
LID Hair is distinguished locally by its villa setting and the continuity of service under Karen's ownership. The combination of a small team, a renovated heritage-style space, and repeat local clientele shapes its neighbourhood character and makes it a recognisable option for people in Sydenham seeking straightforward, consistent hair services.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.