Copperhead Road
Copperhead Road is a professional hair salon in Rolleston offering haircuts, colour and styling in a relaxed, friendly space. The salon uses Keune and Olaplex products, offers tape-in hair extensions and a Tuscan Tan spray-tan room. Prices are described as reasonable, and the team aims for approachable service suited to local clients.
Performance snapshot
How does Copperhead Road measure up?
6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.9
Overall Score
Scored out of 10 across nine marketing areas
8.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Copperhead Road shows a very high digital health score of 8.9 out of 10, indicating a strong overall online presence. The strongest items include a healthy domain, a claimed Google Business Listing, and accurate open-for-business status. Two important findings are that reviews are not yet being answered and there is room to better align opening hours with demand.
Google Business Listing
Copperhead Road shows an above-average health score, with room to improve the business description and photo gallery. Strengths include claimed status, open-for-business display, a listed website link, a clear listing title and a phone number for customers seeking services.
Google Maps Ranks
Copperhead Road shows a very high overall health score for Maps Search at 8.6/10, indicating strong visibility across Google Maps. The top opportunities focus on maintaining momentum in aggregate local searches and lifting the suburb performance to top-tier status. Current rankings for core hair salon keywords remain solid, reinforcing local relevance.
Citations & Social Media
Copperhead Road shows a very high health score of 9.2, indicating strong performance in social presence and local directories. The key achievements include outstanding Instagram and Facebook profiles, a prominent Yellow Directory listing, an active LinkedIn Company page, and a Fresha profile that supports local reach. A top opportunity is building a TikTok presence to reach younger audiences.
Open Hours vs Demand
Copperhead Road's opening hours partially match local demand: 38 well-aligned peak hours show good coverage during popular mid-morning and early afternoon slots, especially on Saturdays and Tuesdays. However 33 missed high-demand hours-notably Monday mid-day and Saturday late afternoon-suggest lost booking potential. There are no low-demand open hours, so inefficiency isn't the main issue; targeted hour adjustments could improve results.
Overall health is excellent: an average rating of 5 from 61 Google reviews. Customers consistently praise friendly, skilled stylists - several named staff get repeated mention - and the salon's relaxed, approachable atmosphere. First-time visitors frequently report satisfaction and intent to return. The tone is consistently positive, indicating strong local reputation and reliable, high-quality service for Rolleston clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
94%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Copperhead Road
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Copperhead Road
Copperhead Road is a professional hair salon located in Rolleston. It operates from a relaxed salon space and presents a friendly team focused on everyday hair services for local clients.
The salon lists core services including haircuts, colour and styling using Keune products and Olaplex. Additional offerings include tape-in hair extensions and a dedicated spray-tan room using Tuscan Tan (a violet-based spray tan). Prices are presented as reasonable.
Customer reviews highlight friendly, enthusiastic staff and practical hair solutions. Multiple reviewers name stylists such as Sarah and Sinead, describing successful restyles, colour plans aimed at low-maintenance looks and empathy for busy clients. Clients report being pleased with outcomes and state they would return or recommend the salon.
Locally, Copperhead Road is positioned as an accessible Rolleston salon combining higher-end product choices with everyday pricing and extra services like extensions and spray tanning. The mix of friendly service, organised colour planning and specialist options provides a clear choice for clients seeking both routine cuts and occasional enhancements.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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