Beauty by Cherelle
Beauty by Cherelle is a qualified beauty therapist based in Rangiora offering lash lifts, lash tinting and facial treatments. Appointments can be booked via the business website or by message. Clients often mention personalised attention and sensitivity-friendly products, with services tailored for those who need gentle formulations and careful application in a local Rangiora setting.
Performance snapshot
How does Beauty by Cherelle measure up?
1.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.4
Overall Score
Scored out of 10 across nine marketing areas
3.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beauty by Cherelle shows a low overall digital health score of 2.4 out of 10, indicating significant room for improvement. The strongest completed achievements include a claimed Google listing, open-for-business status, an existing listing title, a highly trusted Instagram profile, and a top-quartile Google star rating. The most important finding is the need to improve on-page SEO and align opening hours with demand to build a stronger presence.
Google Business Listing
Beauty by Cherelle shows a very low overall health on Google Business Listing, but there are clear areas for improvement. The listing is claimed and shows a main image and full address, with an open status already in place. The most important findings are the absence of a website link and phone number, and a minimal description that can be refined to stand out.
Google Maps Ranks
Beauty by Cherelle shows a below-average health score of 4.2 out of 10 in Google Maps search, indicating limited visibility. The strongest opportunities lie in expanding aggregate map presence and strengthening borough-level rankings, where the business has already moved away from the bottom quartile and can push toward the local midpoint.
Citations & Social Media
Health is very high at 8.7/10, indicating strong social and directory presence for Beauty by Cherelle. The two most important findings are: 1) top-tier Instagram and Facebook profiles showing high trust scores, and 2) gaps in TikTok, Yellow, GrabOne, TikTok directory and LinkedIn presence that could broaden reach if addressed.
Open Hours vs Demand
Beauty by Cherelle's opening hours partly match local demand but largely miss high-demand windows. The business is open during several popular slots on Thursday evenings and Saturday mornings, but remains closed across many other peak times, notably weekday late mornings and Saturday afternoons. No open hours fall in low-demand periods. Consider extending Thursday and Saturday coverage into nearby peak hours and trialling a weekend afternoon slot to capture missed bookings.
Overall sentiment is positive but based on a small sample: the business has few recent reviews and an average rating of 5 from three reviews. Customers consistently praise personalised attention, sensitivity-friendly products and careful, gentle application for lash lifts and facials. Repeat business and strong loyalty appear likely based on the standout praise, though conclusions are limited by review volume.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty by Cherelle
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Beauty by Cherelle
Beauty by Cherelle is a qualified beauty therapist operating from Rangiora. The practice advertises lash lifts and colour, alongside general beauty and facial treatments, with booking available through the website or by messaging to arrange appointments. The location serves local clients in the Rangiora area.
Services highlighted include lash lifts, lash tinting and other salon-based beauty treatments. The practitioner describes herself as a qualified therapist and uses products suited to delicate skin. The source information emphasises lash services and the availability of online contact for bookings.
Clients tend to highlight a consistent focus on personalised care and suitability for sensitive skin. Reviews note that Cherelle listens to client preferences, takes time to understand desired outcomes and selects products appropriate for reactive or delicate skin. Feedback also specifically praises lash lift and colour results and records strong recommendations from customers.
What distinguishes Beauty by Cherelle locally is a combination of qualification, hands-on lash expertise and a sensitivity-aware product selection. The practice presents itself as a small, appointment-driven Rangiora salon where clients who prefer careful application and product choices for sensitive skin can book services. The business offers straightforward online or message-based booking for local customers.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.