Murray Irwin Photographer.
Murray Irwin Photographer is a Christchurch-based photographer with a studio in Sumner and more than 36 years' professional experience. Originally a scientific photographer for the New Zealand government, he spent over three decades as a commercial photographer shooting across New Zealand for local and international clients. Now retired, he offers tuition, mentoring, assisting and consulting to other photographers.
Performance snapshot
How does Murray Irwin Photographer. measure up?
3.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.6
Overall Score
Scored out of 10 across nine marketing areas
4.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Murray Irwin Photographer has a low overall digital health score of 2.8 out of 10, indicating limited online performance. Key strengths include a claimed Google Business Listing, an active listing title, a listed phone number, and accurate open-for-business status. Immediate focus should be on gathering more customer reviews and aligning opening hours with local demand.
Google Business Listing
Murray Irwin Photographer has an above-average health score of 6.3 out of 10, indicating the listing is reasonably complete. The most notable strengths are that the listing includes a website link, a visible title, a claimed status, and a phone number, which support customer enquiries and visibility.
Google Maps Ranks
Murray Irwin Photographer shows a low overall Google Maps health score of 2.3 out of 10, with limited visibility beyond the suburb. The strongest rankings are in Clifton-Sumner for two near-peak keywords, indicating some demand but room to grow. Focus should be on boosting local presence and broadening map visibility.
Citations & Social Media
Murray Irwin Photographer shows solid health, but overall presence sits at a very low level across social platforms and directories. The strongest recent signal is a LinkedIn profile that supports credibility, while other channels are underdeveloped. The main finding: inactive Facebook, weak Instagram trust, and no TikTok presence limit local reach and client engagement.
Open Hours vs Demand
Murray Irwin Photographer has no published opening hours, so alignment with local demand patterns cannot be measured. Because hours are missing, no specific strong alignment or clear missed high-demand windows can be identified. Adding published hours would allow comparison against Christchurch search patterns to show when the studio overlaps with peak customer demand and where gaps currently exist.
Murray Irwin Photographer's review health is at the bottom of the scale, driven by an absence of Google reviews. This will make potential customers cautious. The most important findings are the lack of an established star rating and very few or no reviews. Building review volume and asking satisfied clients to leave feedback will help start a reliable public reputation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Murray Irwin Photographer.
Problem
Website Connectivity
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Above average
On-Page SEO
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Murray Irwin Photographer.
Murray Irwin Photographer is a Christchurch-based photography studio located in Sumner. Murray Irwin has been a career professional photographer for more than 36 years, originally working as a scientific photographer for the New Zealand government and later as a commercial photographer based in Christchurch. He has travelled throughout New Zealand for shoots.
His work history includes extensive commercial photography for a wide range of local and international clients. The practice draws on a background in scientific imaging and full-time commercial work, with experience across advertising and commercial assignments. Murray's portfolio reflects decades of professional shooting and studio practice.
Now retired from full-time commercial work, Murray offers tuition, mentoring, assisting and consulting services aimed at other photographers. Customers who engage him can discuss specific requirements and access his practical knowledge from long-term studio practice and on-location shoots around New Zealand. He is available to support photographers seeking hands-on help or professional guidance.
What distinguishes Murray Irwin Photographer locally is the combination of a long career spanning scientific and commercial photography, a Christchurch studio presence in Sumner, and a history of work across New Zealand and overseas clients. That experience is now directed toward mentoring and consulting for photographers and related practical support.
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Health Score
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7.4
Market Rank
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#4
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62%
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