Murray Irwin Photographer.
Murray Irwin Photographer is a Christchurch-based commercial photographer operating from a studio in Sumner. With more than 36 years of professional experience, including work as a scientific photographer for the New Zealand Government (DSIR) and 31 years as a commercial photographer, he has shot across New Zealand for local and international clients. He now offers tuition, mentoring, assisting and consulting.
Performance snapshot
How does Murray Irwin Photographer. measure up?
3.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.4
Overall Score
Scored out of 10 across nine marketing areas
4.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Murray Irwin Photographer shows overall digital marketing health is low, with a 2.4 out of 10. The business has completed solid foundational items such as a claimed Google Business Listing, listing links, a title and phone number, plus a unique domain. The most important findings are the lack of established Google star rating and low review activity, which affect credibility and trust.
Google Business Listing
Murray Irwin Photographer shows a below-average Google Business Listing health score of 4.1 out of 10, indicating optimisation gaps. Key strengths include claimed status, a website link, a listing title, a phone number, and a full address, which support basic customer contact and credibility. Notable opportunities focus on status, photos, and logo to improve visual presence for local clients.
Google Maps Ranks
Murray Irwin Photographer shows a low overall health score for Google Maps search performance, at 2.2 out of 10. This indicates limited visibility overall, with some breathing room to improve. The strongest signals come from the top keywords linked to Clifton-Sumner, where the business ranks well for "photographer in Clifton-Sumner" and "photography studio in Clifton-Sumner".
Citations & Social Media
The overall health remains very low at 0.9/10, indicating limited social presence and directory signals for Murray Irwin Photographer. The strongest current asset is a LinkedIn profile that supports credibility when aligned with professional branding, but other platforms show weak trust signals.
Open Hours vs Demand
Murray Irwin Photographer has no published opening hours, so temporal alignment with local demand cannot be measured. There are no identified hours where the business is confirmed open during peak searches, nor documented missed opportunities where it is closed during high-demand periods. Adding clear, consistent opening hours will allow comparison with Christchurch demand patterns and reveal practical scheduling changes.
Overall sentiment health is low: the business has no Google reviews and the rating sits at the bottom of the scale, which may make potential customers cautious. The most important findings are a lack of any star rating and zero review responses. Prioritising requests for positive reviews and beginning to reply to feedback could build trust and start establishing a clearer online reputation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Murray Irwin Photographer.
Problem
Website Connectivity
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Murray Irwin Photographer.
Murray Irwin Photographer is a commercial photographer based in the Sumner area of Christchurch. He spent the early part of his career as a scientific photographer for the New Zealand Government, DSIR, and has worked fulltime in commercial photography for over three decades from his Christchurch studio.
His published work includes assignments across New Zealand for a wide range of local and international clients. The business description notes experience in advertising, commercial and corporate photography and a long career producing professional photographic work from studio and on location throughout the country.
Now retired from fulltime commercial work, Murray offers tuition, mentoring, assisting and consulting services for other photographers. Clients seeking professional development or practical assistance can draw on his decades of experience, technical knowledge and the practical skills built while working in scientific and commercial contexts.
Locally he is known for the combination of a long, varied career and an established Christchurch studio base. That history, plus experience travelling and shooting for diverse clients, forms the basis of the mentoring and consulting services he now provides to photographers in the region.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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