Kess Hair & Beauty

Kess Hair & Beauty

Kess Hair & Beauty is a hair and beauty salon and haircare retail shop in Christchurch Central City. The salon offers hair cutting, colouring, highlights, keratin treatments, waxing and barber services, and stocks professional haircare products. Clients mention professional, friendly staff who accommodate walk-ins and take time to deliver thorough, polished results.

Shop 14/71 Lichfield Street, Christchurch Central City, Christchurch 8011, NZ

Performance snapshot

How does Kess Hair & Beauty measure up?

5.7

Reputation Score

Reviews, ratings, response rate, and business listing completeness

3

Overall Score

Scored out of 10 across nine marketing areas

3.4

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Kess Hair & Beauty shows a below-average digital health score of 3.0 out of 10, indicating room for improvement across multiple areas. The strongest current signal is solid listing management: hours align with demand, the Google listing includes a website link and is marked Open-for-Business, and the listing is claimed. The most important opportunities relate to local map presence and review activity to lift trust and visibility.

Google Business Listing

Kess Hair & Beauty shows an overall health score of 5.7 out of 10, indicating average health and room for improvement. The listing already has a website link, open-for-business status, a listing title, claimed status and a phone number, which together provide essential access for customers. The main opportunity is refining the listing description to rise above the bottom 25%.

Google Maps Ranks

Kess Hair & Beauty shows a low overall health for Maps Search Performance, with a score of 1.8 out of 10. This indicates limited visibility in Google Maps across the city and in the local borough. Top keywords show some strength in the Christchurch centre area, but there is substantial room to grow local presence.

Citations & Social Media

Kess Hair & Beauty shows low overall health for citations and social presence, with a 1.6/10. The business has a strong Facebook presence (very high trust) and a complete Fresha listing, which are the current strengths. The most important opportunities are to add or improve Instagram and TikTok profiles, claim a GrabOne listing, enhance the Yellow Directory entry, and ensure TikTok category pages can feature the business.

Open Hours vs Demand

Kess Hair & Beauty's opening hours largely align with local demand: strong peaks fall on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm, all open. Missed opportunities occur in evening peaks: Wednesday 6-7pm, Thursday 6-7pm and Saturday 5pm when the salon is closed. No low-demand open hours were flagged, indicating efficient scheduling. Consider modest evening or late-afternoon extensions on key days.

Kess Hair & Beauty

Kess Hair & Beauty shows strong customer sentiment with an average rating of 4.5 from 328 reviews, indicating generally healthy performance. Reviews repeatedly praise professional, friendly staff who take time to deliver thorough, polished results and accommodate walk-ins. A small but noticeable minority report booking problems and voucher or appointment mix-ups, which contrast with the dominant positive feedback.

Reputation

Reputation & Ratings

29%

response rate

How often you engage with customer feedback

4.5

average rating

Your overall rating as seen by potential customers

84%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for Kess Hair & Beauty

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

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62%

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