Matthews Eyecare
Matthews Eyecare is an optometry practice in Woolston, Christchurch, established in 1957. They describe themselves as New Zealand's biggest independent optometrist and focus on clinical eyecare, offering eye tests, specialist optometrists and guidance on eye health and UV protection.
Performance snapshot
How does Matthews Eyecare measure up?
6.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.3
Overall Score
Scored out of 10 across nine marketing areas
6.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Matthews Eyecare shows an overall digital health score of 5.3 out of 10, indicating several areas for improvement. The strongest confirmed assets are a claimed Google listing and a working business phone number, with the listing linking to the site and clear open status for customers. Key opportunity areas include on-page SEO, review response rate, and meta/title tags.
Google Business Listing
Matthews Eyecare shows a generally solid Google Business Profile with a health score of 4.3 out of 10, indicating average completeness. The listing has essential basics in place, including a title, claimed status, a website link, a visible phone number, and Open-for-Business status. The two strongest takeaways are having a claimed listing and a linked website, with room to improve description and photos.
Google Maps Ranks
Matthews Eyecare shows a very high health score in Google Maps search at 9.1/10, indicating strong visibility. The top opportunities focus on further improving aggregate local reach and solidifying suburb-level performance, with a goal of reaching the top 10% in the borough. Current keywords show strong rankings for Woolston, Hillsborough, Heathcote Valley and related optometry terms.
Citations & Social Media
Matthews Eyecare shows a solid health score of 7.2 out of 10 for social presence. The strongest current findings are outstanding Facebook and Instagram profiles, both with very high trust scores, indicating authoritative visibility. Opportunities lie mainly in expanding listings on several directories and platforms to improve discoverability among local customers.
Open Hours vs Demand
Matthews Eyecare's opening hours align well with weekday and Saturday lunchtime demand, especially Tuesday mornings (10-12) and Thursday 11am, and Saturday midday. There are no low-demand open hours, so operating time is efficient. However, several Sunday midday hours (11am-3pm) are closed while local search interest is high - a clear missed opportunity to capture weekend patients.
Matthews Eyecare shows an excellent overall health level - average rating 5 from 32 reviews - signalling very positive customer sentiment. Reviews consistently praise professional, thorough eye tests and knowledgeable staff, with multiple mentions of specific clinicians for careful, friendly service. The strongest theme is trust in clinical care; no recurring complaints appear in the review set.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
89%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Matthews Eyecare
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Matthews Eyecare
Matthews Eyecare is an optometry practice located in Woolston, Christchurch, established in 1957. They describe themselves as New Zealand's biggest independent optometrist and present a long history rooted in clinical eyecare.
Services include comprehensive eye tests, advice on eye health and UV protection, and access to specialist optometrists. Website content highlights eye health information and prompts to book appointments with specialist clinicians. The practice references availability of sunglasses and guidance on glare versus UV protection.
Customers commonly report friendly, attentive and competent service from the clinic team. Review themes emphasise thorough eye examinations, knowledgeable staff and clear communication, with specific mentions of positive experiences for children and for people seeking second opinions. Several reviews name clinicians such as Mark and Lyndsey and describe expert, careful care.
Locally, Matthews Eyecare is positioned as a long-standing optometrist with an emphasis on clinical expertise and patient-focused appointments. Customers can expect standard optometry services, specialist advice when needed, and a practice that describes itself as experienced and locally established in Christchurch.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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