Frobisher
Frobisher is a bespoke interior design studio and showroom located in Christchurch Central City. It offers curated collections of furniture, homeware and accessories with a focus on limited-edition pieces and rare finds. The studio also works on custom design commissions and features an on-site cafe, creating a relaxed environment for browsing and design consultations.
Performance snapshot
How does Frobisher measure up?
7.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.2
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Frobisher's overall digital health score is 7.2 out of 10, indicating a solid position with room to improve. The business shows strong foundations with a healthy domain, a claimed and well displayed Google listing, and a working website link. The most notable findings are ongoing opportunities to improve Google Maps search presence and review activity, plus alignment of opening hours and meta description.
Google Business Listing
Frobisher's Google Business Listing shows a healthy profile with a score of 8.0 out of 10. The listing includes essential details and has been claimed, with a phone number and a website link readily available for customers. Strengths include a verified listing and open-for-business status, helping visitors trust and contact the studio.
Google Maps Ranks
Frobisher shows an below-average overall health in Google Maps with a score of 3.9 out of 10. The business ranks reasonably for several interior design terms in Christchurch, indicating solid visibility but room for improvement. The top opportunities focus on improving aggregate map visibility and strengthening the suburb/borough presence to reach the local midpoint.
Citations & Social Media
Frobisher shows solid health with an above-average overall score. Strengths include outstanding Facebook and Instagram profiles, reflecting a strong social presence and branding. The most important opportunities lie in expanding on missing platforms like TikTok and several directories to improve discovery and trust across audiences.
Open Hours vs Demand
Frobisher's opening hours show a mixed fit with Christchurch demand: several weekday mid-morning and mid-afternoon slots align with high customer interest, but multiple high-demand evening and Sunday morning hours are missed. The studio has no open hours during low-demand windows, so current schedule avoids clear inefficiencies. Adjusting weekend or late-afternoon hours could capture stronger foot traffic without adding off-peak waste.
Overall health shows an average rating of 4.1 from 52 reviews, indicating generally positive sentiment with room for improvement. Customers consistently praise the curated furniture selection, relaxed showroom and on-site cafe, and friendly, well informed staff. A recurring serious complaint concerns a barista repeatedly serving from a dropped cup, which has noticeably affected a small number of negative reviews.
Reputation
Reputation & Ratings
29%
response rate
How often you engage with customer feedback
4.1
average rating
Your overall rating as seen by potential customers
62%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Frobisher
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Frobisher
Frobisher is a bespoke interior design studio and showroom based in Christchurch Central City. It presents curated collections of furniture, homeware and accessories and positions itself on limited-edition and hard-to-find pieces. The studio also accepts commissions to design and craft custom creations that reflect clients' personal styles.
The business describes services that range from sourcing rare finds to collaborating on custom furniture and interior pieces. Offerings visible in the showroom include contemporary dining tables and accessories across a range of price points. Limited-edition and new arrival items are a recurring feature of the product mix.
Customers tend to report positive in-store experiences, noting attentive, well informed and friendly staff. Reviews highlight an on-site cafe, Frobisher Espressory, which serves good coffee in a tranquil, comfortable area and complements time spent browsing the showroom. The customer experience is consistently described as relaxed and service-oriented.
Locally, Frobisher is distinguished by its mix of curated, exclusive merchandise, custom design capability and an integrated cafe setting. The combination of sourcing rare pieces, offering bespoke commissions and providing a calm, hospitality-led showroom aims to make it a considered choice for Christchurch clients seeking distinctive interiors.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.