Urban Pinhole
Urban Pinhole is a Christchurch-based photography studio in North New Brighton that captures ethereal urban landscapes using pinhole cameras. The studio focuses on long-exposure, analogue-style imagery that highlights light, texture and atmosphere across city scenes. Work is rooted in the pinhole process and in photographing urban environments around Christchurch.
Performance snapshot
How does Urban Pinhole measure up?
3.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.8
Overall Score
Scored out of 10 across nine marketing areas
4.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Urban Pinhole's digital health sits at 1.8 out of 10, indicating a fragile online presence. The strongest recent achievement is that the business is listed as open and claimed, with a direct phone listing and an active Instagram profile. The most urgent opportunity is gathering reviews and beginning engagement to build trust with customers.
Google Business Listing
Urban Pinhole shows a below-average overall health for its Google Business Listing with a 3.4/10. The listing already has essential contact details and a claimed status, but gaps exist in web presence, content richness and visuals. The most important findings are the need for a website link and a logo, as well as expanding photos and refining the description to lift overall effectiveness.
Google Maps Ranks
Urban Pinhole shows very low overall Google Maps health, at 0.3 out of 10. This indicates limited visibility in maps searches. Top keywords reveal strength in the north Brighton area with phrases like photographer in north beach and photographer in new brighton, suggesting focus points for improvement. Key opportunity lies in improving aggregate and borough scores to move up searches.
Citations & Social Media
Urban Pinhole shows a very high overall health with strong social traction. The most notable finding is outstanding presence on Instagram and Facebook, indicating active followers and trusted branding, while LinkedIn Company Page adds professional credibility. Opportunities include boosting TikTok presence and ensuring listings on Yellow, Neighbourly, and LinkedIn to extend reach.
Open Hours vs Demand
Urban Pinhole's published hours align well with local demand during mid-day weekdays, with no high-demand gaps when closed. Key strong matches fall around Monday late morning to early afternoon and Wednesday midday. Some open hours occur when demand is lower, suggesting small inefficiencies in early mornings and late evenings. Adjusting a few low-demand hours could improve commercial efficiency without reducing access at peak times.
Urban Pinhole has no Google reviews and an average rating of 0 from 0 reviews, which places its public review health at the bottom of the scale. This weak presence means potential customers may be cautious. The most important findings are the lack of any star rating and the absence of review responses. Building initial reviews and replying to feedback should be priorities.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Urban Pinhole
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Urban Pinhole
Urban Pinhole is a photography studio operating from North New Brighton in Christchurch. The practice centres on creating images of city scenes and built environments with pinhole cameras, describing its output as ethereal urban landscapes.
The studio specialises in pinhole camera photography and the visual results that technique produces. Source material identifies the primary focus as urban landscapes captured through pinhole methods, emphasising mood, light and the particular qualities that arise from that analogue approach.
No customer review snapshot was supplied in the provided source material, so reported client experiences and review themes are not available here. The available information does not include details about commissioning processes, print sales, workshops or exhibition schedules.
Within the local Christchurch photography scene, Urban Pinhole is distinguished by its stated commitment to pinhole-camera work and to documenting urban subject matter around North New Brighton. The combination of location and a specific analogue technique is the central characteristic noted in the supplied material.
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Health Score
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7.4
Market Rank
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#4
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62%
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