Chaplin Crooks Architects
Chaplin Crooks Architects is a Ferrymead, Christchurch practice specialising in residential architecture. With over 40 years' experience they design new builds, renovations, extensions, earthquake repairs and work on complex or hillside sites. The team says they start by listening to clients to create homes that respond to site, lifestyle and vision, delivered in an approachable, low-ego manner.
Performance snapshot
How does Chaplin Crooks Architects measure up?
8.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.9
Overall Score
Scored out of 10 across nine marketing areas
4.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Chaplin Crooks Architects shows an above-average digital health with a 6.9 out of 10 score. The strongest completed items include a clearly listed Google profile with a live status, a website link, a listing title, claimed status and a visible phone number, which together support easy discovery and contact for potential clients.
Google Business Listing
Chaplin Crooks Architects shows strong health on its Google Business Listing with a score of 8.3 out of 10. The listing has essential elements in place and verified, including a website link and a visible listing title, plus a direct phone number. Two notable findings are the robust description and solid photo activity that distinguish the listing locally.
Google Maps Ranks
Chaplin Crooks Architects shows a very high overall health in Google Maps with strong borough visibility and a solid regional footprint. The notable finding is top-10% borough performance, complemented by multiple top ranking keywords that reinforce local presence. The main opportunity lies in maintaining momentum through continued updates to preserve and extend ranking.
Citations & Social Media
Chaplin Crooks Architects shows a very high health score of 9.6 out of 10, indicating strong social presence and directory trust. The most notable findings are outstanding Instagram and Facebook profiles with very high trust scores, and an active LinkedIn Company listing. Opportunities lie mainly in expanding presence on TikTok, LinkedIn, TikTok Directory, GrabOne, and Neighbourly to broaden reach.
Open Hours vs Demand
Chaplin Crooks Architects' published hours largely align with weekday lunchtime searches, particularly midweek. Open windows on Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm match local demand. However the practice is closed during strong Saturday and Sunday midday demand, which represents a substantial missed opportunity for client enquiries. There are no low-demand open hours, so operating time is efficient but could be adjusted to capture weekend traffic.
Overall health: very positive, reflected in an average 5-star rating from 16 Google reviews. Reviews emphasise long-term client relationships and confidence in renovation and earthquake repair work, with customers noting a helpful, approachable team who listen to client needs. Limited recent review volume means the picture is based on a small sample, but sentiment in available reviews is strongly favourable.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
81%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Chaplin Crooks Architects
Error
Website Connectivity
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Low
On-Page SEO
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Below average
Backlinking
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More about Chaplin Crooks Architects
Chaplin Crooks Architects is a residential architecture practice based in Ferrymead, Christchurch. They describe more than 40 years' experience in designing houses and guiding clients through rebuilds and renovations across the city and surrounding suburbs.
They specialise in new builds, home renovations, extensions, earthquake repairs and designing for complex or hillside sites. The practice emphasises tailored design solutions that respond to the site, the household's lifestyle and the client's vision. Their process begins with listening to clients and understanding how a family lives in a space.
Clients' comments in public reviews highlight an approachable, practical team with strong attention to detail and clear communication. Projects noted in reviews range from large renovations that reconfigured layouts to contemporary new homes that photographed well. Reviewers comment on the team's ability to make the design and build process less daunting, provide clear briefs and maintain reliable project management.
Chaplin Crooks positions itself as a locally focused residential architect that aims to deliver personal, practical and considered homes. For Christchurch homeowners facing complex sites, renovation challenges or post-earthquake repair needs, the practice presents an experienced, hands-on option with a steady emphasis on listening, detail and a low-ego client experience.
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Health Score
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7.4
Market Rank
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#4
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