Empire Hair and Beauty Co

Empire Hair and Beauty Co

Empire Hair and Beauty Co is a hair salon in Kaiapoi offering cut, colour and beauty services in a town-centre setting. Clients report friendly, professional staff and easy parking, with regular mentions of stylist Rosanna. The salon serves local residents and visitors seeking attentive, reliable hair and beauty care in the Kaiapoi area.

66 Ohoka Road, Kaiapoi 7630, NZ

Performance snapshot

How does Empire Hair and Beauty Co measure up?

5.4

Reputation Score

Reviews, ratings, response rate, and business listing completeness

5.6

Overall Score

Scored out of 10 across nine marketing areas

6.2

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Empire Hair and Beauty Co shows an overall digital marketing health of 5.6 out of 10, indicating average performance and room for improvement. The strongest completed achievements include a claimed Google listing with a website link and a visible phone number, plus a clearly marked open status. The business should build on these foundations while focusing on SEO and customer reviews.

Google Business Listing

Empire Hair and Beauty Co shows above-average health on Google Business Listing with a score of 6.3 out of 10. Key strengths include a claimed listing, an active website link, a visible listing title, a listed phone number, and clear open-for-business status. The main area to improve is the listing description, which currently lacks detail.

Google Maps Ranks

Empire Hair and Beauty Co shows a very high overall health score in Google Maps search, indicating strong visibility across searches. Top opportunities focus on continuing to lift aggregate and suburb-level presence, with the suburb score already in the top quartile. The business should keep refining its Google Business Listing to push into the top 10% and maintain strong local relevance.

Citations & Social Media

Empire Hair and Beauty Co shows a solid overall health score of 7.0 out of 10 for social and local directory presence, indicating above-average performance. The strongest asset is Facebook with a very high trust score, while Fresha presence supports discoverability. A key opportunity is to optimise TikTok and NEighbourly entries to broaden reach.

Open Hours vs Demand

Empire Hair and Beauty Co aligns with several high-demand weekday and weekend hours but also misses notable peak windows. The salon is open at strong midday peaks - Tuesday 11am-1pm and Saturday 11am-12pm - matching customer search patterns. However, closures at Monday 11am-12pm and Saturday 1pm-2pm miss busy periods. No low-demand open hours were flagged, so schedule tightening could be low-effort.

Empire Hair and Beauty Co

Overall health score 4.9 (average rating) shows very positive customer sentiment. Reviews consistently highlight friendly, professional staff, easy parking and repeated praise for stylist Rosanna. The review set is small but concentrated at five stars, indicating strong perceived reliability and local appeal. Limited review volume means the picture is positive but based on few data points from Kaiapoi clients and visitors.

Reputation

Reputation & Ratings

18%

response rate

How often you engage with customer feedback

4.9

average rating

Your overall rating as seen by potential customers

74%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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