Empire Hair and Beauty Co
Empire Hair and Beauty Co is a hair salon in Kaiapoi offering cut, colour and beauty services in a town-centre setting. Clients report friendly, professional staff and easy parking, with regular mentions of stylist Rosanna. The salon serves local residents and visitors seeking attentive, reliable hair and beauty care in the Kaiapoi area.
Performance snapshot
How does Empire Hair and Beauty Co measure up?
5.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.6
Overall Score
Scored out of 10 across nine marketing areas
6.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Empire Hair and Beauty Co shows an overall digital marketing health of 5.6 out of 10, indicating average performance and room for improvement. The strongest completed achievements include a claimed Google listing with a website link and a visible phone number, plus a clearly marked open status. The business should build on these foundations while focusing on SEO and customer reviews.
Google Business Listing
Empire Hair and Beauty Co shows above-average health on Google Business Listing with a score of 6.3 out of 10. Key strengths include a claimed listing, an active website link, a visible listing title, a listed phone number, and clear open-for-business status. The main area to improve is the listing description, which currently lacks detail.
Google Maps Ranks
Empire Hair and Beauty Co shows a very high overall health score in Google Maps search, indicating strong visibility across searches. Top opportunities focus on continuing to lift aggregate and suburb-level presence, with the suburb score already in the top quartile. The business should keep refining its Google Business Listing to push into the top 10% and maintain strong local relevance.
Citations & Social Media
Empire Hair and Beauty Co shows a solid overall health score of 7.0 out of 10 for social and local directory presence, indicating above-average performance. The strongest asset is Facebook with a very high trust score, while Fresha presence supports discoverability. A key opportunity is to optimise TikTok and NEighbourly entries to broaden reach.
Open Hours vs Demand
Empire Hair and Beauty Co aligns with several high-demand weekday and weekend hours but also misses notable peak windows. The salon is open at strong midday peaks - Tuesday 11am-1pm and Saturday 11am-12pm - matching customer search patterns. However, closures at Monday 11am-12pm and Saturday 1pm-2pm miss busy periods. No low-demand open hours were flagged, so schedule tightening could be low-effort.
Overall health score 4.9 (average rating) shows very positive customer sentiment. Reviews consistently highlight friendly, professional staff, easy parking and repeated praise for stylist Rosanna. The review set is small but concentrated at five stars, indicating strong perceived reliability and local appeal. Limited review volume means the picture is positive but based on few data points from Kaiapoi clients and visitors.
Reputation
Reputation & Ratings
18%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
74%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Empire Hair and Beauty Co
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Empire Hair and Beauty Co
Empire Hair and Beauty Co is a hair salon and beauty provider located in Kaiapoi. It operates from a town-centre location that serves local residents and visitors from the wider Waimakariri area. The salon identifies as a neighbourhood salon offering standard hair and beauty services suitable for daily styling and special occasions.
The salon provides haircuts, colouring and general beauty care, staffed by a team described in reviews as professional and attentive. Styling work and shampoo services are part of the customer experience, and staff availability for appointments is noted by clients who travelled to the salon for specific needs. The presence of a named stylist, Rosanna, is frequently mentioned by customers.
Customers commonly describe the salon as friendly and polite, with a professional standard of care and respectful service. Reviews reference easy parking and straightforward access to the salon, and several customers say they would return. The tone of feedback emphasises reliable service, courteous staff and positive interactions during appointments.
Empire Hair and Beauty Co is distinguished locally by its consistent approach to client care and a visible staff presence recognised in reviews. For clients in Kaiapoi seeking familiar faces, straightforward appointment booking and practical salon access, it presents a neighbourhood option for regular hair and beauty needs.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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