Kowhai Rest Home

Kowhai Rest Home

Kowhai Rest Home is a 28-bed residential care home in Hillsborough, Christchurch. It describes itself as family-like and providing love and quality care to residents across a wide age range. The home emphasises close, personal care and communal meals. Reviews note generally high satisfaction with care and regular praise for lunch food.

25 Aynsley Terrace, Hillsborough, Christchurch 8022, NZ

Performance snapshot

How does Kowhai Rest Home measure up?

5.1

Reputation Score

Reviews, ratings, response rate, and business listing completeness

2

Overall Score

Scored out of 10 across nine marketing areas

3.9

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Kowhai Rest Home shows a low overall digital marketing health score of 2.0 out of 10, indicating limited online performance and visibility. The strongest recent gains are in the Google business basics, with a claimed listing and visible contact details, and a working open-for-business status. Immediate focus should be on engaging with customer feedback and expanding social presence to improve trust and reach.

Google Business Listing

Kowhai Rest Home shows a below-average health score for its Google Business Listing at 3.5/10, indicating room for improvement in profile completeness and optimization. The listing already provides a live status, a title, a claimed listing, a website link and a phone number, which supports basic customer access. The most notable finding is the absence of logo and limited photos, with a basic description.

Google Maps Ranks

Kowhai Rest Home shows very high visibility on Google Maps with a health score of 9.8 out of 10. The overall performance indicates strong local presence, especially in Hillsborough, with top results for key care-related terms. There remain opportunities to broaden reach across more suburbs and push further into the top 10% of the borough rankings.

Citations & Social Media

Kowhai Rest Home shows a low overall social presence health score of 2.7 out of 10, indicating significant room for improvement across platforms. The most important finding is the missing active profiles on major social channels, notably Instagram, Facebook, and TikTok, plus directory listings on TikTok and Yellow. Strength lies in a LinkedIn Company listing that is up to date.

Open Hours vs Demand

Kowhai Rest Home's published hours closely match local demand for daytime care and visits, with strong alignment across mid-afternoon weekday windows. There are no missed opportunities where the home is closed during popular hours. A small portion of weekly hours falls in low-demand windows - late evenings and an early Monday morning - which could be trimmed or staffed differently to reduce cost without losing customer access.

Kowhai Rest Home

Kowhai Rest Home shows a positive overall sentiment, with an average rating of 4.8 but based on a limited recent sample. Reviews repeatedly praise the quality of personal care and the family-like atmosphere, with frequent compliments about lunch meals. The small number of recent reviews means confidence is limited, though available feedback points to steady resident satisfaction.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

4.8

average rating

Your overall rating as seen by potential customers

61%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for Kowhai Rest Home

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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