Frankie & Son Barbershop
Frankie & Son Barbershop is a male-focused barbershop in Christchurch CBD offering cuts from buzz styles to full-service packages. Each haircut begins with a full consult and finishes with a hot towel. The shop accepts online bookings and walk-ins, and maintains a rolling walk-in barber to accommodate spontaneous appointments in the central city.
Performance snapshot
How does Frankie & Son Barbershop measure up?
8.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8
Overall Score
Scored out of 10 across nine marketing areas
7.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Frankie & Son Barbershop has a high digital health score of 8.0 out of 10, indicating solid overall performance. The strongest recent results include a claimed Google listing with a visible phone number and an open-for-business status, which helps local customers find and contact the shop. Opportunities include improving local maps presence and adding a meta description to boost click-throughs.
Google Business Listing
Frankie & Son Barbershop shows a very high Google Business health score with strong foundational data. The most notable findings are that the listing is claimed, open status is accurate, and a phone number plus a website link are present, supporting easy customer access.
Google Maps Ranks
The Maps search health for Frankie & Son Barbershop is very low, with a health score of 1.4 out of 10. This means visibility in Google Maps results is limited, especially in the local borough. The strongest opportunity lies in improving local, borough-level rankings while continuing to gain traction in city-wide maps queries.
Citations & Social Media
Frankie & Son Barbershop shows a very high health score with strong social presence on Instagram and Facebook and a solid Fresha footprint. The main strength is active, trusted profiles across major platforms, while top opportunities include expanding on TikTok, GrabOne, and Neighbourly to reach local and younger audiences.
Open Hours vs Demand
Frankie & Son Barbershop's published hours largely match Christchurch demand, with strong alignment across weekday lunchtimes and Saturday midday peaks. Key high-demand times are covered, but several popular early-evening slots mid-week and on Friday are missed. There is one low-demand morning hour open on Friday at 8am that may be inefficient. Suggest limited evening openings or targeted late slots to capture unmet demand.
Frankie & Son Barbershop shows a strong customer sentiment with an average rating of 4.8 from 156 reviews, indicating overall health is very positive. Customers repeatedly praise friendly staff, reliable haircuts and a welcoming atmosphere with good banter. Standout mentions include individual barbers (Sam and Sinead). A small number of low-rated reviews exist but are not detailed in the comments.
Reputation
Reputation & Ratings
74%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
91%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Frankie & Son Barbershop
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Frankie & Son Barbershop
Frankie & Son Barbershop is a barbershop located in Christchurch Central City. It serves mostly male clients and operates from premises in the heart of the CBD, positioned for convenience to city workers and visitors.
Services include buzz cuts through to full-service grooming packages. Each haircut starts with a full consult to determine the desired style and usually finishes with a hot towel. The shop states it supports online bookings as well as walk-ins, and keeps a rolling walk-in barber available.
Customers commonly describe friendly, professional service in recent reviews, with several mentions of specific barbers by name. Reviewers note reliable haircuts, approachable staff and a willingness to return, reflecting steady client satisfaction and a reputation for consistent results.
Locally, Frankie & Son is distinguished by its male grooming focus, the consult-first approach to haircuts and the hot towel finish. Its combination of appointment booking and ongoing walk-in availability suits both planned visits and last-minute needs in the Christchurch CBD.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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