Eric James and Associates
Eric James and Associates is an insurance brokerage based in Riccarton, Christchurch. The firm provides broker services to local clients and is noted in reviews for patient, helpful staff and personalised attention from advisors such as Jayden, Finlay and Blake. Customers mention strong service and clear communication when arranging cover and discussing options.
Performance snapshot
How does Eric James and Associates measure up?
4.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.3
Overall Score
Scored out of 10 across nine marketing areas
2.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Eric James and Associates shows a low overall digital marketing health score of 2.3 out of 10, indicating considerable work is needed across multiple areas. The most significant findings are weak domain health and on-page SEO, plus gaps in opening hours alignment and Google review engagement. Strengths include a claimed Google listing with essential contact details and an open/closed status.
Google Business Listing
Eric James and Associates shows below average health for its Google Business Listing with a 3.5 out of 10. The key finding is a solid listing with phone and website link, open status, and claimed status, but the listing lacks a meaningful description and a logo, which limits engagement and branding.
Google Maps Ranks
Eric James and Associates shows a strong health score relative to maps performance, with steady growth in the borough. The top impact comes from their solid rankings for key insurance queries in Riccarton and nearby suburbs, highlighting opportunities to improve aggregate map visibility and further strengthen the borough presence.
Citations & Social Media
Eric James and Associates shows a low overall health score for citations and social presence, with key current achievements including an active LinkedIn profile and Neighbourly Directory listing. Main strengths lie in professional, well-regarded staff communications, while opportunities focus on establishing profiles on Instagram, Facebook, TikTok, Yellow Directory and LinkedIn Company to improve local visibility and trust with customers.
Open Hours vs Demand
Eric James and Associates has an average temporal health score (5.3/10). No city-level popularity data was available, so the algorithm could not identify specific hours of strong alignment or exact missed peak windows. Overall alignment is unclear from the supplied data. The business should test small, time-bound hour changes and monitor local search and enquiry volumes to find useful adjustments.
Overall sentiment is positive with an average rating of 4.1 from 10 reviews, indicating generally satisfied customers but some notable concerns. Reviewers commonly praise patient, helpful staff and personalised attention from advisors such as Jayden, Finlay and Blake, and clear communication about cover and options. Two recent 1-star reviews raise repeated concerns about aggressive sales tactics and pricing, which affect perception.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.1
average rating
Your overall rating as seen by potential customers
49%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Eric James and Associates
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Eric James and Associates
Eric James and Associates is an insurance broker located in Riccarton, Christchurch. The firm acts as a local brokerage serving customers in the suburb and surrounding Christchurch area, helping clients with insurance needs through its team of advisers.
The practice offers brokerage services typical of an insurance intermediary, working with clients to identify cover requirements and arrange suitable policies. Specific advisers mentioned in reviews include Jayden, Finlay Muir, Blake and Kinest, indicating a small team approach to client service.
Customers tend to describe interactions with staff as helpful, patient and understanding. Recent reviews highlight advisers who take time to explain options, listen to needs and provide clear service; several reviewers recommend the firm and cite positive experiences with individual advisers.
Locally, Eric James and Associates is distinguished by its Riccarton presence and a customer-facing team that reviewers say provides attentive, personalised service. For people in Christchurch seeking brokered insurance support, the firm is presented in reviews as a place where staff engagement and straightforward communication are commonly experienced.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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