Beauty Story
Beauty Story is a Christchurch beauty salon in North New Brighton specialising in eyebrow tattooing and eyelash extensions. The salon focuses on natural, long-lasting results delivered in a clean, comfortable home studio setting. Clients note attentive consultations and professional, personalised care that aims to produce well-defined brows and voluminous lashes in a relaxed environment.
Performance snapshot
How does Beauty Story measure up?
4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.1
Overall Score
Scored out of 10 across nine marketing areas
4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beauty Story's overall digital health sits at a 4.1 out of 10, indicating below-average performance overall. The most important findings show strong control of listing basics and solid opening hours alignment, while website link absence and review engagement lag behind peers.
Google Business Listing
Beauty Story's Google Business Listing shows a below-average health score, with key strengths in having a claimed listing, a visible title, accurate phone number and a full address, and an open-for-business status. The most important opportunities are adding a website link and a logo, plus continuing to improve listing photos, while the description remains solid.
Google Maps Ranks
Beauty Story shows a healthy Google Maps presence with an overall health score of 7.6 out of 10, indicating solid visibility and room to grow. Top opportunities focus on expanding across more local suburbs and maintaining momentum within the borough. The strongest keywords include eyebrow bar in new brighton, eyelash salon in north beach, and beauty salon in north beach.
Citations & Social Media
Beauty Story shows below average health on Citations & Social Presence, with a health score of 3.0 out of 10. The strongest achievement is a very high-trust Facebook profile, indicating solid social credibility. Also, a Fresha profile and listing help local visibility, but other platforms like TikTok and LinkedIn are lacking.
Open Hours vs Demand
Beauty Story's opening hours largely match local demand, with 75 well-aligned peak hours and no low-demand open hours. Strong alignment includes weekday and weekend afternoons (Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm). Missed opportunities appear on Thursday and Friday evenings at 8pm when demand is still notable. Consider limited late-evening slots on those nights to capture extra bookings.
Overall health level: average rating 5 from 11 reviews. Reviews show consistently positive client sentiment about eyebrow tattooing and eyelash services, with frequent praise for professionalism, careful consultations, and a comfortable home-studio environment. The most important findings are strong attention to detail and personalised care, which drive repeat bookings and recommendations from clients in North New Brighton and wider Christchurch.
Reputation
Reputation & Ratings
18%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
74%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty Story
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Beauty Story
Beauty Story is a Christchurch beauty salon based in North New Brighton that specialises in eyebrow tattooing and eyelash extensions. The salon operates from a tidy home studio where clients can book appointments for semi-permanent brow work and lash services. It positions itself as a local specialist in brow and lash treatments.
Services centre on eyebrow tattooing techniques such as ombre brows and colour-matching to suit hair and skin tone, plus a range of eyelash extension applications. The team describes the use of modern equipment and numbing cream as part of services intended to deliver natural, longer-lasting results. Treatments are offered with a focus on precision and tailored choices discussed during consultation.
Customer feedback consistently highlights professional, attentive consultations and a calm studio atmosphere. Clients frequently mention feeling listened to, leaving satisfied with the finished brows or lashes and wanting to return for additional services. Reviews point to a relaxed experience with comforting touches like music, as well as efficient, caring care throughout the consultation and session.
Locally, Beauty Story is notable for its specialised focus on brows and lashes delivered from a home-based studio in North New Brighton. The combination of personalised consultations, attention to detail, and the calm studio environment is a practical choice for clients seeking semi-permanent eyebrow work or lash enhancements in Christchurch.
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Health Score
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7.4
Market Rank
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#4
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62%
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