NZ Tradies Insurance
NZ Tradies Insurance in Pegasus specialises in insurance for Canterbury trade businesses. Part of Campbell Insurance Brokers, it focuses on protecting construction trades, family finances and business assets. The firm offers face-to-face meetings and positions itself as a specialist for tradies who want straightforward cover and practical support without complex paperwork.
Performance snapshot
How does NZ Tradies Insurance measure up?
1.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.4
Overall Score
Scored out of 10 across nine marketing areas
5.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
NZ Tradies Insurance shows a below-average digital health, with a 3.4/10 score. The business has strong domain health and an active Google Business Listing with a claimed status, title and phone number, but faces notable opportunities in reviews, opening hours alignment, and Maps search visibility that limit customer trust and discoverability.
Google Business Listing
NZ Tradies Insurance shows a low overall health on Google Business Listing, with a health score of 2.3 out of 10. The listing already includes a website link, claimed status, a listing title, phone number and full address. Key opportunities are to fix open-for-business status, add a meaningful description, add a logo, and grow photos to improve visibility.
Google Maps Ranks
NZ Tradies Insurance in Pegasus shows very low health in Google Maps search results, with a health score of 1.2 out of 10. The business ranks for a limited set of queries, but still appears in some broader maps searches. The top opportunity is improving the aggregate and suburb scores to gain more visibility, especially for local queries.
Citations & Social Media
The health of NZ Tradies Insurance's presence on social platforms and directories sits at 3.6 out of 10, which indicates below-average visibility for a local business. The most important findings are that Instagram and TikTok profiles are missing, while a Facebook profile has high trust association. Strengthening these gaps will improve discoverability and trust among local customers.
Open Hours vs Demand
NZ Tradies Insurance has no published opening hours, so alignment with local demand cannot be measured. The service area score is low (2.7/10), which itself signals a missed visibility opportunity. Adding clear hours will reveal when the business would be open during peak customer searches and when it might be closed during high-demand windows, allowing practical hour adjustments.
NZ Tradies Insurance shows a low overall health level based on review data: there are no Google reviews and an average rating of 0. This absence is the main concern because potential customers will be cautious without an established star rating or reviews. Priority findings are the need to build initial reviews and to begin publicly responding to feedback to increase trust.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for NZ Tradies Insurance
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about NZ Tradies Insurance
NZ Tradies Insurance is a trade-focused insurance provider based in Pegasus, serving Canterbury construction and trades businesses. It operates as part of Campbell Insurance Brokers and presents itself as a specialist for tradies who need tailored cover to protect their business and family.
The firm highlights insurance for construction trade businesses, emphasising protection of business assets, income and family security. Its website presents trade insurance as the core offering and promotes face-to-face meetings as a way to set up appropriate cover. The messaging stresses understanding the demands of running a trade business in Canterbury.
Customers can expect a practical, trade-oriented approach that acknowledges the pressures of running a construction business. The site frames services around helping customers grow their trade business with confidence, reduce paperwork complexity and secure cover suited to hands-on operators and their teams. Booking a face-to-face meeting is presented as a straightforward way to get personalised advice.
Locally, NZ Tradies Insurance positions itself as a Canterbury specialist for tradespeople who want clear, practical insurance options. The emphasis on trade experience, in-person meetings and simplification of paperwork is intended to make cover accessible for tradies who prefer direct, practical support rather than lengthy online forms.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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