Graceful Beauty
Graceful Beauty is a beauty therapy salon in Belfast, Christchurch, specialising in natural, cruelty-free products. The salon offers nail services, massages and brow treatments, and is known locally for its hands-on care delivered by a named therapist. Customers note consistent results and a welcoming, relaxed service environment.
Performance snapshot
How does Graceful Beauty measure up?
1.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.6
Overall Score
Scored out of 10 across nine marketing areas
4.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Graceful Beauty shows a low overall digital marketing health score of 1.6 out of 10, indicating substantial room for improvement. The strongest immediate signal is a top 10% Google star rating and a highly trusted Facebook profile, suggesting solid customer satisfaction and brand presence. Key opportunities include aligning opening hours with demand and improving response to Google reviews to build trust.
Google Business Listing
Graceful Beauty shows a very low overall health for its Google Business Listing, with room to grow in key areas. Primary strengths include a claimed listing, a visible phone number, a complete address, and a main image, which provide basic credibility and contactability for customers. The main issue is the extremely low health score.
Google Maps Ranks
Graceful Beauty shows an above-average health score for Google Maps search at 6.0 out of 10, indicating decent visibility with room to improve. The strongest opportunities focus on sustaining performance in broader map queries and pushing to the top tier in its suburb. Current top keywords show solid position for nail, eyelash, and beauty services in Belfast.
Citations & Social Media
Graceful Beauty shows a low overall health score for Citations & Social Presence, indicating limited presence on key platforms. The strongest current asset is a very high-trust Facebook profile, with Fresha listings providing additional directory visibility. The main opportunities focus on boosting Instagram and TikTok activity and adding LinkedIn presence to improve trust and reach.
Open Hours vs Demand
Graceful Beauty currently has no published opening-hours data, so alignment with Christchurch demand patterns cannot be measured. Market demand patterns at city level indicate peaks for beauty services, but without hours it is unclear where opening times match or miss high-demand windows. Adding clear hours will enable identification of strong alignment, missed opportunities and possible inefficiencies.
Graceful Beauty shows very positive historical sentiment with an average rating of 5/5. Reviews praise Laura's nail work and note consistent results across nails, massages and brow treatments, and a welcoming, relaxed environment. The use of natural, cruelty-free products is mentioned. A key caveat is the absence of reviews within the last two years, which limits visibility into the current customer experience.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Graceful Beauty
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Graceful Beauty
Graceful Beauty is a beauty therapy salon located in the Belfast suburb of Christchurch. It operates as a local service provider in the beauty category, serving clients from the surrounding area who seek salon-based treatments and personal care.
The salon specialises in natural and cruelty-free products and lists nail care, massage and eyebrow treatments among its services. The description provided by the business emphasises product choices that avoid animal testing and aim for more natural formulations.
Customer feedback highlights nail work, massages and eyebrow care as commonly booked services, with multiple reviewers naming a therapist called Laura and describing positive outcomes. Reviews consistently use the highest rating, and customers report satisfaction with results and a recommending attitude toward the salon.
Locally, Graceful Beauty distinguishes itself by combining a focus on natural, cruelty-free product selection with a small-salon feel and repeat client experiences for nails, massage and brow services. Clients seeking those particular treatments in the Belfast area will find a clearly stated product approach and regular positive feedback from other local customers.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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