Collins James Limited
Collins James Limited is a Rangiora-based firm of chartered accountants and business advisers specialising in Xero. The small, nimble team offers practical accounting, budgeting and business advisory services, helping clients set achievable goals and track progress through the year. Customers consistently rate the service highly and cite a personal, experienced approach.
Performance snapshot
How does Collins James Limited measure up?
4.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.5
Overall Score
Scored out of 10 across nine marketing areas
4.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Collins James Limited shows an overall digital marketing health of 5.5 out of 10, indicating average performance and room for improvement. The business has made solid early progress in listing basics and visibility, with a clear path to boost trust and customer engagement. Key results point to stable contact data and open status while highlighting higher-potential gaps in reviews, timing, and maps presence.
Google Business Listing
Collins James Limited shows a moderate overall health on Google Business Listing with room for improvement. The listing already provides a website link, a listing title, claimed status, a visible phone number, and Open-for-Business status, which helps customers reach and trust the firm. However, there are gaps in visuals and branding that should be addressed.
Google Maps Ranks
The Maps Search Performance for Collins James Limited shows a low overall health score, at 2.6 out of 10, indicating limited visibility in Google Maps results. Top findings include a reasonable presence in broader maps queries but weak local, suburb-level performance. Strengths include a consistent service focus on accounting and Xero for Rangiora clients.
Citations & Social Media
Collins James Limited shows an average overall health for Citations & Social Presence, indicating room for improvement in local platform presence. The strongest current asset is a robust Facebook profile and an accurate LinkedIn listing, which help establish trust with customers. Key opportunities lie in establishing Instagram, TikTok, LinkedIn Company, and directory listings to boost visibility and credibility.
Open Hours vs Demand
Collins James Limited shows clear concentration of well-aligned hours on Thursdays, matching the local peak demand. The firm is open during several high-demand Thursday windows (9am, 10am, 1-3pm) but is closed during multiple weekend demand peaks, notably Sunday mornings and Saturday late afternoon. No open hours fall in low-demand periods, suggesting the main issue is missed weekend demand rather than inefficient weekday coverage.
Collins James Limited shows very strong customer sentiment, reflected in a five-star average and a Google star rating in the top 10%, indicating exceptional satisfaction. Key findings: the firm has excellent ratings but few public reviews and no responses to existing feedback. Priority areas are increasing review volume and starting regular public responses to build greater confidence among prospective clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Collins James Limited
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Collins James Limited
Collins James Limited is a chartered accountancy and business advisory firm based in Rangiora. The practice presents itself as forward-thinking and focuses on delivering accounting and business support, with a stated specialisation in Xero.
Services include accounting, business advisory, budgeting and goal-setting support. The team says they help clients establish achievable targets and defined budgets, then track progress through the year. They describe themselves as experienced accountants, business advisers and administrators able to handle routine tasks as well as more complex issues.
Clients tend to encounter a small, nimble and personal team. Review themes indicate consistently high satisfaction with the service. The firm highlights a hands-on approach where advisors assist with both the day-to-day administration and strategic planning, and they encourage regular contact by phone or email for assistance.
What distinguishes Collins James Limited locally is a blend of chartered accounting capability with a focus on Xero and active business guidance. The firm presents a compact team of advisers who aim to combine practical bookkeeping and administration support with broader business planning and performance tracking for Rangiora clients.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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