Wicketts Dog Grooming
Wicketts Dog Grooming is a pet grooming salon in Spreydon, Christchurch, at 37 Lincoln Road near the Black Horse pub. Established in 2009 by Nicky, a professionally trained groomer with a Master's certificate, the salon offers full grooming and bathing services delivered by a team of experienced staff. Customers note friendly staff and careful, calm handling of dogs during visits.
Performance snapshot
How does Wicketts Dog Grooming measure up?
7.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.1
Overall Score
Scored out of 10 across nine marketing areas
6.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Wicketts Dog Grooming shows a strong digital marketing profile with an 8.1/10 health score, indicating solid overall performance. The most notable finding is a solid Google business presence and claimed status, coupled with an active phone listing, supporting easy customer contact and trust. Opportunities include improving Instagram activity and meta description to boost visibility and click-throughs.
Google Business Listing
Wicketts Dog Grooming shows a solid overall health score with room to improve the description. Current strengths include a complete Google Business Listing with open-for-business status, a listed phone number, and a website link, plus a verified, claimed listing. The main opportunity is to add a more meaningful description to attract potential customers.
Google Maps Ranks
Wicketts Dog Grooming shows a strong overall health score for Google Maps search at 8.5 out of 10, indicating solid visibility. The top finding is strong performance for leading pet groomer keywords in Addington-Middleton, Spreydon and Hillmorton, with PoS 1. This suggests consistent visibility in core suburbs and room to broaden reach to other areas.
Citations & Social Media
Wicketts Dog Grooming shows a below-average health score for social and directory presence, with key opportunities in Instagram, TikTok, Yellow Directory, TikTok Directory and Neighbourly. The business has a strong Facebook presence, which provides a solid foundation for trust and engagement. Focusing on establishing or reviving the missing profiles will improve visibility and credibility with local customers.
Open Hours vs Demand
Wicketts Dog Grooming's opening hours show clear alignment with mid-afternoon demand: open during multiple 3pm peaks (Mon, Tue, Wed, Thu) and Tuesday 2pm. However, the business is closed during several high-demand slots (notably Thursday 4-5pm, Sunday noon and Tuesday/Wednesday 4pm). Weekly open hours total 42 with 47 missed high-demand hours and a 5.6/10 timing health score.
Wicketts Dog Grooming shows a strong overall health with an average Google rating of 4.8, signalling consistent customer satisfaction. Reviews repeatedly praise friendly, experienced staff and calm, careful handling of dogs that leaves pets relaxed and owners pleased. Several comments note successful care for nervous or older dogs and a willingness to fit clients in at short notice.
Reputation
Reputation & Ratings
28%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
90%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Wicketts Dog Grooming
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Wicketts Dog Grooming
Wicketts Dog Grooming is a pet grooming salon based at 37 Lincoln Road in Spreydon, Christchurch, next to the Black Horse pub. Founded by Nicky in 2009 after grooming dogs from her garage, the business has grown into a local grooming service staffed by trained professionals.
The salon provides standard grooming services drawn from the owner's years of experience: bathing, preparation for grooms and clip or styling work handled by a team assembled by Nicky. The owner trained as a groomer from age 20 and holds a Master's certificate in grooming; the website describes a staff group ready to care for pets in a professional setting.
Customers frequently mention friendly, professional staff and describe pets being well handled and comfortable after visits. Reviews reference careful attention to individual requests about cut length and handling, positive experiences with nervous or older dogs leaving calmer and looking well cared for, and recommendations from other pet owners. Staff replies to reviews reflect a practice of listening to customer needs and passing on thanks.
Locally, Wicketts Dog Grooming is distinguished by its long local history since 2009, the owner's professional qualifications and a team-focused approach to pet care. The location in Spreydon and the emphasis on attentive handling and customer communication are recurring themes in what clients say about their experience.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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