Rust on blades
Rust on blades is a Richmond, Christchurch barbershop offering tailored haircuts, beard shaping and clean shaves in a laid-back setting. Skilled barbers provide classic and modern styles, from fades to full transformations. Customers often note friendly service, attentive listening and consistent results, making it a neighbourhood option for people looking for personalised grooming and reliable beard work.
Performance snapshot
How does Rust on blades measure up?
4.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.6
Overall Score
Scored out of 10 across nine marketing areas
4.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Rust on blades shows a low overall digital marketing health score of 2.6 out of 10, indicating limited digital reach. The strongest recent gains are in Google Open-for-Business status, listing title, claimed status, and phone number, which help credibility and accessibility. Key opportunities focus on improving local maps presence, Instagram activity, and Google star rating to build trust and visibility.
Google Business Listing
Rust on blades shows an overall below-average health score of 3.3 out of 10, indicating room for improvement in the Google Business Listing. The strongest asset is that a claimed listing with a visible phone number and full address is present, providing reliable basics for customers.
Google Maps Ranks
Rust on blades in Richmond- Christchurch has a low overall health score of 2.8 out of 10 for Google Maps search visibility. The strongest opportunity is to improve the business's top performing local keywords, notably "barber shop in richmond (christchurch city)" at position 3, and to build stronger presence in nearby suburbs. Focusing on local relevance and consistency will help lift local rankings.
Citations & Social Media
Rust on blades shows a moderate health level with room for improvement in social presence. The most important findings are that no active Instagram profile exists and TikTok trust is moderate, while Facebook is established with high trust. The business should prioritise restoring Instagram and maintaining TikTok and Facebook visibility.
Open Hours vs Demand
Rust on blades' opening hours are highly aligned with local demand, especially late-morning and early-afternoon peaks. Strong alignment includes Tuesday 11-12pm and Saturday 11am-1pm, when searches are busiest. Missed opportunities occur around 7pm on Tuesday, Wednesday, Thursday and Friday evenings when demand remains meaningfully high but the shop is closed. No low-demand open hours were identified.
Rust on blades shows strong customer sentiment with an average rating of 4.6 from 34 reviews, indicating generally healthy performance. Most praise highlights skilled barbers, friendly service, attentive listening and consistent beard work. However, a small cluster of one-star reviews points to isolated experiences of incorrect or unsatisfactory haircuts and concerns about value, suggesting occasional inconsistency in service delivery.
Reputation
Reputation & Ratings
23%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Rust on blades
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Rust on blades
Rust on blades is a barbershop located in Richmond, Christchurch, that offers a full range of men's grooming services. It presents itself as a local shop where clients can get haircuts, beard work and shaves in a comfortable, laid-back atmosphere.
The salon's services cover classic cuts through to modern styles, including fades, beard trims and full transformations. Offerings also include clean shaves and detailed beard shaping, with the team describing a focus on tailoring haircuts to a client's look and lifestyle.
Customers frequently comment on the skill and professionalism of the barbers, noting friendly service and helpful conversation during visits. Reviews mention that barbers listen to client preferences, offer sensible suggestions, and deliver consistently good haircuts and beard work, which encourages repeat bookings.
Located in Richmond, Rust on blades stands out locally for its combination of skilled barbering, attentive customer care and a relaxed environment. The shop's reported 4.6 average rating reflects regular positive feedback, with many clients returning as regulars after finding a preferred barber and style.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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