Defined Beauty

Defined Beauty

Defined Beauty is a beauty business based in the Spreydon suburb of Christchurch. It provides local beauty services for clients in the area and nearby suburbs. The salon serves clients seeking professional treatments in a neighbourhood setting, with a focus on accessible, appointment-based beauty care for Christchurch residents.

Plunket Street, Spreydon, Christchurch 8024, NZ

Performance snapshot

How does Defined Beauty measure up?

0.3

Reputation Score

Reviews, ratings, response rate, and business listing completeness

0.2

Overall Score

Scored out of 10 across nine marketing areas

1

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Defined Beauty shows a very low overall digital marketing health score, highlighting the need for foundational improvements. The strongest current strengths include a complete Google Business listing with address, phone and website link, plus a high-trust Facebook profile. Primary opportunities focus on building trust through reviews, aligning opening hours with demand, and improving Google Maps search presence.

Google Business Listing

Defined Beauty shows a very low Google Business Listing health score of 0.4 out of 10, indicating limited listing completeness. The strongest treatment is that essential basics are in place, including listing title, website link, phone number, full address, and a main image. Immediate focus should be on ownership, status, description, photos and logo to improve visibility and credibility for local clients.

Google Maps Ranks

Defined Beauty operates with a very low overall health in Google Maps search, scoring 0.1 out of 10. This indicates minimal visibility in local maps results and limited association with its suburb. The strongest signals come from a couple of top keywords, such as beautician in spreydon and beauty salon in spreydon, which currently rank around positions 19-20.

Citations & Social Media

Defined Beauty shows a below-average social presence health with clear strengths on Facebook and Fresha. The Facebook profile has a very high trust score, indicating solid engagement, while Fresha presence supports local discovery. Key opportunities include expanding on Instagram, adding TikTok and LinkedIn profiles, and improving Neighbourly and NoSecretSalon listings to widen local reach.

Open Hours vs Demand

Defined Beauty has no published opening hours, so alignment with Christchurch demand patterns cannot be confirmed. There is no recorded strong alignment with peak search windows. The lack of hours creates missed opportunities where the salon may be closed during popular search periods and possible inefficiencies if staff operate at low-demand times. Adding clear hours would allow targeted adjustments to match local demand.

Defined Beauty

Defined Beauty's review-based health is not yet established because there are no Google reviews. This suggests potential customers may be cautious. The most important findings are the lack of any star rating and the absence of responses to reviews. Building a small number of positive reviews and beginning to reply publicly to feedback would quickly address the main trust gaps.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

0.0

average rating

Your overall rating as seen by potential customers

0%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for Defined Beauty

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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