OPSM Hornby
OPSM Hornby is an optometry clinic in Hornby, Christchurch, offering eye tests, prescription glasses, contact lenses and sunglasses. The practice stocks a range of designer frames and brands, provides optometry services with advanced technology, and supports online shopping and bookings. The team tailors eyewear and eyecare to individual needs across different life stages.
Performance snapshot
How does OPSM Hornby measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.4
Overall Score
Scored out of 10 across nine marketing areas
8.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OPSM Hornby shows a very high digital marketing health score of 9.4/10, indicating solid overall performance. The most notable finding is strong domain and listing health, with Google business elements well established. Attention should focus on improving engagement signals, particularly review responses and on-page SEO, to push performance toward top-tier results.
Google Business Listing
OPSM Hornby shows a strong Google Business Listing health with a score of 7.7 out of 10. The listing is claimed, has a website link and phone number, and clearly displays open status, helping customers reach the clinic. The current strengths include an informative listing and good visibility of key contact details, while photos are already above average.
Google Maps Ranks
OPSM Hornby shows above-average health in Google Maps with a 6.4/10. The business already ranks well for several optician and eye care keywords in Hei Hei, Hornby-Islington, Templeton and Broomfield, indicating strong local relevance. The top opportunities focus on improving aggregate maps visibility and sustaining borough presence to move into top performers.
Citations & Social Media
OPSM Hornby shows a healthy social presence with a health score of 8.5 out of 10, indicating strong trust across key platforms. The strongest current assets are outstanding Facebook, Instagram and TikTok profiles, which drive brand visibility and audience engagement. The main opportunity lies in adding missing profiles on several directories to broaden reach and trust.
Open Hours vs Demand
OPSM Hornby's opening hours show strong alignment with several high-demand midday and mid-morning slots, particularly on Tuesday and Thursday and Saturday lunchtime. However, the clinic is closed during multiple popular early-morning windows across the week (Monday-Friday 8am), representing clear missed opportunities. There are no low-demand open hours, so current hours are efficient but could gain from opening some early weekdays.
OPSM Hornby shows strong customer sentiment with an average Google rating of 4.6. Reviews consistently praise friendly, professional optometrists and helpful front-of-store staff, noting thorough eye checks, clear explanations and timely service for urgent needs. A minority of reviews mention concerns about staffing, attentiveness and pricing. Overall sentiment is positive with reliable praise for care and expertise.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
84%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OPSM Hornby
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about OPSM Hornby
OPSM Hornby is an optometrist practice located in Hornby, Christchurch. It provides eye health checks and vision services from a local store that combines clinical optometry with a retail range of eyewear.
The clinic offers optometry services including comprehensive eye examinations, prescription glasses, contact lenses and sunglasses. The store highlights a selection of brands and designer frames, and supports buying online and in-store purchases as well as appointment bookings.
Customers report professional and thorough eye checks and describe the staff as helpful, communicative and kind. Review themes note efficient service, clear explanations from the optometrist, timely communication about orders and the ability to handle urgent appointments with understanding and care.
As a Hornby optometrist, OPSM Hornby combines clinical eye-care with a retail focus on frames and lens options. The practice emphasises personalised eyecare solutions that consider lifestyle and changing vision needs, and aims to make appointments, purchases and follow-up communication straightforward for local customers.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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