OHbyNicole
OHbyNicole is a small, locally owned hairdressing salon in Christchurch offering organic hairdressing and colour. Nicole sources natural, planet-friendly colours and products and caters to men, women and children. Clients describe a calming atmosphere and personalised service focused on hair health and colour outcomes.
Performance snapshot
How does OHbyNicole measure up?
2.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.9
Overall Score
Scored out of 10 across nine marketing areas
3.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OHbyNicole shows a low overall digital marketing health score of 1.9 out of 10, indicating plenty of room for improvement. The most notable findings are good Google Open-for-Business status and a claimed Google listing, but there is limited engagement with reviews and modest visibility on Google Maps. Overall, focus on strengthening customer engagement and aligning hours with demand.
Google Business Listing
OHbyNicole shows a health score of 3.1 out of 10, below average, indicating there is meaningful room for improvement on the Google Business Listing. The listing has solid basics with claimed status, a full address and a phone number, and the Open-for-Business status is excellent. The biggest gaps are missing a website link and a logo, while the description and photos are improving.
Google Maps Ranks
OHbyNicole shows a below-average health score of 3.4 out of 10 for Google Maps search results, indicating limited visibility overall. The business ranks well for several terms in Burwood, including unisex hairdresser, hair salon and beauty salon, suggesting potential to capture more local traffic by consolidating these top performers and expanding presence in related maps queries.
Citations & Social Media
OHbyNicole shows a solid health score given the current social presence, indicating room for improvement mainly in newer platforms. The strongest current asset is an outstanding Facebook profile with very high trust, suggesting engaged local reach. Key opportunity lies in expanding Instagram, TikTok, NoSecretSalon, and LinkedIn profiles to broaden visibility and credibility.
Open Hours vs Demand
OHbyNicole's opening hours align with several strong Saturday and Tuesday midday peaks but miss multiple high-demand slots across the week. Open during Saturday 11am-1pm and Tuesday 11am-12pm, the salon captures busy lunchtime searches. However, closures at Monday 12pm, Tuesday 3pm, Wednesday 3pm, Thursday 4pm and Saturday 2pm leave clear gaps. No low-demand open hours were identified.
Overall health is limited by lack of review text, so sentiment relies on broader reputational data. The small salon's three Google ratings average 5 stars, indicating very positive customer sentiment; however, there are no written reviews to confirm themes. Business description notes clients value a calming atmosphere, personalised service and organic, planet-friendly colour choices, which aligns with the high ratings.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OHbyNicole
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about OHbyNicole
OHbyNicole is a small, locally owned hairdressing salon in Christchurch that specialises in organic hairdressing and colour. The salon focuses on using and sourcing hair colours and products described as natural and kinder to the planet, and it serves men, women and children in the local area.
Services centre on hair colouring and general hairdressing carried out with a preference for organic and planet-friendly products. The description provided by the salon emphasises careful selection of colour lines and haircare items that align with those values, with Nicole delivering the hands-on services herself.
Customer feedback highlights a calming, relaxed experience and consistent colour results. Review themes note friendly, attentive service, a soothing manner from Nicole and an environment where clients can sit back and relax while their hair is treated. Repeat visits and recommendations appear in reviews, reflecting satisfaction with both colour outcomes and the customer experience.
Locally, OHbyNicole is positioned as a small, personal salon choice for clients seeking organic-minded hairdressing in Christchurch. Its focus on natural products, one-on-one service from Nicole and a family-friendly approach that includes men, women and children are the practical features that distinguish the salon within the immediate community.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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