BackPain CoreCraft
BackPain CoreCraft in Prebbleton is a physiotherapy-focused manual therapy clinic led by Alistair McKenzie. He holds a Diploma in Massage Therapy, 25 years of clinical experience and additional musculoskeletal training. The practice treats persistent conditions such as frozen shoulder, chronic back pain, headaches and stiff necks, and is described as non-prejudicial and client-focused.
Performance snapshot
How does BackPain CoreCraft measure up?
7.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.7
Overall Score
Scored out of 10 across nine marketing areas
2.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
BackPain CoreCraft shows a low overall digital health with a 2.7/10 score. The business has some solid foundations, including a claimed Google listing, a listed phone number, and an open-for-business status, which support basic customer contact and availability. The most impactful findings relate to improving local presence and customer engagement.
Google Business Listing
BackPain CoreCraft shows a strong overall health score with clear evidence of complete profile details and verified ownership. The most notable findings are a linked website and a verified, claimed listing with a visible phone number, plus an open-for-business status that helps customers reach the clinic easily.
Google Maps Ranks
BackPain CoreCraft shows very low overall health on Google Maps, with a 0.6 out of 10. This indicates limited visibility for map searches and some potential to improve. Top opportunities focus on strengthening aggregate maps presence and boosting local borough results, particularly for the Prebbleton area and nearby suburbs.
Citations & Social Media
BackPain CoreCraft shows a low overall health score for Citations & Social Presence, indicating room for improvement in profile activity and trust. The business has a completed LinkedIn profile, which helps reach customers, but other platforms are lacking or need stronger presence and consistency to boost credibility.
Open Hours vs Demand
BackPain CoreCraft's opening hours partly match local demand: several mid-week afternoons and late-morning slots are open during clear peak search periods, but several high-demand Monday and Tuesday midday hours are closed. No hours are open during low-demand windows, so current hours avoid obvious waste. Overall timing shows useful alignment but enough missed peak windows to limit reach and bookings.
Overall health is positive but based on a limited sample: the business holds an average 5.0 rating from nine Google reviews. Reviews consistently praise Alistair McKenzie's professionalism, musculoskeletal knowledge and effective manual therapy for chronic conditions. Key findings are consistently strong patient-reported outcomes and high trust in the clinician, alongside a low volume of recent reviews that limits certainty about longer-term trends.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for BackPain CoreCraft
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about BackPain CoreCraft
BackPain CoreCraft is a manual therapy clinic based in Prebbleton and run by Alistair McKenzie. Alistair holds a Diploma in Massage Therapy, has 25 years of clinical experience and has completed part-time clinical training in musculoskeletal technique. The website notes clinical mentoring relationships and an authored book, "Get Your Back Back".
Services focus on musculoskeletal issues commonly linked to persistent pain. The practice lists treatment for frozen shoulder, painful backs, persistent headaches and stiff necks. The description emphasises hands-on manual therapy and long-term clinical experience as the basis for treatment choices.
Customers commonly report professional, knowledgeable care with noticeable reductions in pain and improved mobility. Review themes note that clients have experienced immediate relief in some cases and describe the service as accommodating, particularly for visitors from out of town. Several reviews say treatment delivered better results than previous providers and that sessions left clients feeling much lighter and more mobile.
Locally, BackPain CoreCraft is presented as a small, experienced manual therapy practice in Prebbleton offering focused work on entrenched musculoskeletal problems. The practice highlights a non-prejudicial approach and long clinical experience, which clients frequently mention when describing the practical outcomes of treatment.
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Health Score
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7.4
Market Rank
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#4
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62%
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