Industrial Hair
Industrial Hair is a boutique hair salon in the Rolleston industrial area, offering personalised cuts and colour work. Located on Jones Rd and established in 2012, the salon describes itself as staffed by dedicated, specialist hairdressers. Customers note friendly, attentive service and consistent colouring and cuts as distinguishing features.
Performance snapshot
How does Industrial Hair measure up?
5.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.8
Overall Score
Scored out of 10 across nine marketing areas
8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Industrial Hair shows an above-average overall digital health score of 6.5 out of 10, indicating steady performance with room for improvement. The strongest signals come from consistent colouring and cuts and friendly service noted by customers. Key opportunities lie in strengthening Google presence and website health to support ongoing client acquisition.
Google Business Listing
Industrial Hair shows a health score of 4.8 out of 10, indicating average overall health for the Google Business Listing. The two key findings are a strong, detailed business description and a well-defined service offer, with potential gaps in listing completeness. This suggests some room for improvement in listing fields and media to support local customers.
Google Maps Ranks
Industrial Hair in Rolleston shows very low visibility on Google Maps with a health score of 0.1 out of 10. The strongest ranking themes are for hair salon and unisex hairdresser terms in Rolleston and Selwyn district, indicating limited city-wide reach but decent local mention. The opportunity lies in improving maps visibility to capture more local demand from nearby suburbs.
Citations & Social Media
Industrial Hair shows a very high social presence health with a score of 9.5 out of 10. This indicates strong activity across relevant platforms and directories, reinforcing trust with local customers. The most important findings are that social profiles are active and well-regarded, and directory presence is solid, supporting local visibility without needing major changes.
Open Hours vs Demand
Industrial Hair's opening hours partly match local demand: several weekday mid-afternoon and late-afternoon slots (Tuesday 10-11am, Wednesday 3pm, Thursday 4-5pm) are open during strong demand. However, the salon is closed across high-demand Saturday midday and early afternoon windows (Saturday 12-3pm) and Wednesday 5pm, representing clear missed opportunities. No low-demand open hours were identified, suggesting efficient scheduling but lost weekend trade.
Average rating 4.8 signals very positive customer sentiment for Industrial Hair. Reviews consistently praise friendly, attentive staff and reliable colour and cut work, with several mentions of long-term client relationships and named stylists. The salon's personalised service and welcoming atmosphere emerge as primary strengths, while there are only occasional lower ratings, suggesting overall customer satisfaction is high and stable.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
91%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Industrial Hair
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Industrial Hair
Industrial Hair is a boutique salon located in the Rolleston industrial area at 834 Jones Rd, Rolleston, Canterbury. Established in 2012, the salon presents itself as a local hair business with a focus on personalised service delivered by a team of dedicated hairdressers.
The salon states specialisms in cutting and colour, and highlights that its staff are passionate and skilled in what they do. Services referenced in available material include personalised consultations, colour work-customers specifically reference blondes-and precision haircuts provided by named stylists.
Customer feedback consistently mentions a warm, friendly welcome, stylists who listen to client requests, and reliable results. Reviews point to a strong focus on customer care, with repeat clients naming individual stylists and noting satisfaction with both cuts and colouring. The overall rating observed in reviews is high, reflecting frequent recommendations and return visits.
As a local Rolleston salon in an industrial precinct, Industrial Hair is characterised by its boutique approach, specialist staff and emphasis on personalised client experience. Practical details available include a local phone contact and booking options, and reviews frequently single out staff by name when describing the consistent care and colour results that bring clients back.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.