Wayne Grayson and Associates
Wayne Grayson and Associates is an insurance broker based in Shirley, Christchurch, specialising in commercial and domestic insurance. They operate nationwide with offices in Auckland and Matarangi and focus on tailored insurance solutions and competitive pricing. Customers frequently note direct, knowledgeable service and practical help arranging cover for business and personal needs.
Performance snapshot
How does Wayne Grayson and Associates measure up?
5.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.4
Overall Score
Scored out of 10 across nine marketing areas
8.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Wayne Grayson and Associates shows a very high digital marketing health score of 9.4 out of 10. Overall health is strong with reliable domain and listing health. The most notable findings include a claimed Google Business Listing with a functioning link and an up-to-date open-for-business status, supporting clear customer information.
Google Business Listing
Wayne Grayson and Associates shows low health on Google Business Listing (2.8/10). The listing currently has a website link, claimed status, a full address, and an open status, which are strengths, but gaps exist in phone number presence and listing photos. The description is improving but still below local midpoints. Addressing the missing phone number and adding varied photos are key steps to improve discoverability and credibility.
Google Maps Ranks
Wayne Grayson and Associates shows a very high overall health score on Google Maps search (9.9/10), indicating strong visibility across the market. Top findings include leading rankings for key local insurance terms such as insurance agency in Shirley and in Mairehau, and solid top-5 positions in multiple suburbs. The main opportunity is to push toward the top 10% in the suburb/borough results through listing refinements.
Citations & Social Media
Wayne Grayson and Associates shows a health score of 7.2 out of 10, indicating a solid overall presence with room for improvement. The strongest current asset is a very high trust Facebook profile, supported by an active LinkedIn Company listing. Addressing weaker profiles and directory listings will broaden reach and trust among customers.
Open Hours vs Demand
Wayne Grayson and Associates has a solid temporal health score (7.7/10) but city-level demand data is not available, so specific hours of strong alignment or missed opportunities cannot be identified. The business should collect local peak-time search data or review client enquiry times to confirm which morning, lunchtime or after-hours windows are most valuable and adjust published hours accordingly.
Overall health is very strong, shown by an average rating of 5 from five Google reviews. Customers consistently praise direct, knowledgeable service and practical help arranging tailored commercial and domestic insurance. Frequent mentions of staff responsiveness and saving clients money stand out. The dominant sentiment is trust and satisfaction with personalised, efficient broker support.
Reputation
Reputation & Ratings
80%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
57%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Wayne Grayson and Associates
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Wayne Grayson and Associates
Wayne Grayson and Associates is an insurance broker based in Shirley, Christchurch, offering commercial and domestic insurance. The firm operates nationwide with offices in Auckland and Matarangi and states a focus on making insurance easy, clear and accessible.
Services include personal and business insurance brokerage, with an emphasis on tailored commercial covers and custom-built policies for private assets. The firm presents itself as experienced in the insurance industry and aims to provide clients with the right fit for their insurance needs while keeping pricing competitive.
Customers commonly report direct, knowledgeable service and a real person available on the phone. Several reviews name a broker, Greg Chapman, praising efficient, friendly assistance, timely responses under pressure and success in finding savings at renewal. Feedback also highlights practical problem-solving and the ability to assemble cover for both business and private assets.
Locally, Wayne Grayson and Associates is distinguishable by its Christchurch presence in Shirley combined with national availability. The combination of tailored policy work, hands-on broker contact and attention to cost and clarity is the recurring theme in customer feedback that shapes how clients tend to experience their service.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.