Groom Works
Groom Works is a dog grooming salon in Woodend on Main North Road offering full grooms, scissor cuts, styling and nail clipping. The team focuses on a calm, low-stress environment and uses quality products suited to each dog's skin and coat. Local reviews note friendly, welcoming groomers and an accommodating approach, with many long-term clients and recommendation to book ahead.
Performance snapshot
How does Groom Works measure up?
3.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.4
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Groom Works shows an overall digital health score of 4.4 out of 10, indicating average performance with room for improvement across several areas. The strongest recent achievement is a top 10% star rating, reflecting high customer satisfaction. Key opportunities include improving Google Maps search visibility, boosting review responses, fixing domain health, and strengthening on-page SEO.
Google Business Listing
Groom Works shows a below-average Google Business health score with a 4.1/10. The listing already has a claimed status, phone number and full address, which helps customers find and contact the salon. The most notable opportunities are adding a website link and increasing photo volume to improve visibility and engagement.
Google Maps Ranks
Groom Works shows a low overall health score for Maps Search Performance, indicating limited visibility in Google Maps results. The top finding is a minimal but existing presence in aggregate maps searches, with a stronger showing for a few pet groomer keywords in the wider district. Local borough results need attention to raise local rankings.
Citations & Social Media
Groom Works shows solid overall health with a 7.6 out of 10, indicating a strong presence in the market. The strongest existing foundations are highly trusted Instagram and Facebook profiles, both rated very high in trust. The primary opportunity is expanding listings across directories and platforms to improve discoverability beyond current social channels.
Open Hours vs Demand
Groom Works' opening hours align with several late-afternoon peaks, notably Tuesday 3-4pm, Wednesday 4pm and Thursday 3-4pm, which coincide with high local demand. However, several popular windows are currently missed, especially Thursday 5pm and Sunday midday (11am-1pm). There are no low-demand open hours, so the schedule is efficient but could gain additional bookings by selectively extending hours into missed peak slots.
Average rating is 5 from 13 reviews, showing very positive customer sentiment and a strong local reputation. Customers repeatedly praise the friendly, welcoming groomers, calm low-stress handling and tailored products for dogs' skin and coat. Regular clients and recommendations to book ahead point to steady demand and satisfied customers, with word-of-mouth driving new appointments.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Groom Works
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Groom Works
Groom Works is a dog grooming salon located at 49a Main North Road, Woodend. It provides grooming services for dogs in the Woodend area, operating from a space described as calm and stress-free. The salon aims to meet each dog's specific needs and uses quality products chosen for individual skin and coat types.
Services include full grooms, scissor cuts and styling, plus nail clipping and smaller grooming tasks. The team states that no grooming job is too big or too small. Groom Works highlights the use of products matched to each dog, and it offers a range of styling options alongside routine care such as nail trims and basic maintenance.
Customers commonly remark on the friendly and welcoming nature of the staff and the comfortable environment for dogs that are nervous about baths or grooming. Reviews describe dogs that usually dislike grooming being relaxed and happy at Groom Works, and several clients note long-term relationships with the salon. The team is also described as accommodating, and reviewers advise booking ahead due to popularity.
Groom Works presents itself as a neighbourhood dog groomer focused on individual care, calm handling and product suitability. Its local character is anchored in Woodend, where repeat clients and word-of-mouth recommendations appear to sustain demand. The combination of a low-stress setting and a range of standard and styling services defines its local offering.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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