The Paymasters Limited
The Paymasters Limited is a Christchurch Central City payroll specialist offering outsourced payroll services for New Zealand businesses. Since 2000 they have handled tax calculations, holiday pay, Kiwisaver and full payroll administration, with particular experience migrating payrolls from MYOB-IMS and MYOB-EXO. Clients benefit from an experienced team focused on accuracy and timely payments.
Performance snapshot
How does The Paymasters Limited measure up?
8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8
Overall Score
Scored out of 10 across nine marketing areas
6.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Paymasters Limited shows strong overall digital health with a score of 8.0 out of 10. Key findings include solid Google listing basics and claimed status, plus a clear phone number for customers. The main opportunities focus on improving customer engagement via reviews, aligning opening hours with demand, and boosting local map visibility and an Instagram presence.
Google Business Listing
The Google Business Listing for The Paymasters Limited shows a very high health score and solid basic details. The overall health indicates accuracy and visibility are strong, with available contact info and a clear presence. The most notable findings are a verified claimed listing with a working phone number and an active website link, plus a strong description that places the listing in the top quartile.
Google Maps Ranks
The overall health score for The Paymasters Limited on Google Maps is 4.6 out of 10, indicating average visibility and room for improvement. The strongest finding is top-five positions for several local keywords, reinforcing solid local relevance. A key opportunity is to grow the borough-level presence, while aggregate visibility remains steady compared with local benchmarks.
Citations & Social Media
The Paymasters Limited shows a low health score for Citations & Social Presence, indicating limited activity across social and directory profiles. The strongest current asset is an up-to-date LinkedIn Company listing, which helps reach customers via professional networks. Key opportunities lie in establishing active profiles on Instagram, Facebook, TikTok, LinkedIn, and a TikTok Directory to improve visibility.
Open Hours vs Demand
The Paymasters Limited's opening hours show strong alignment with mid-week demand, especially on Thursday mornings and afternoons, but miss several high-demand windows at the weekend and late Friday. Open hours match multiple high-popularity Thursday slots (9am-3pm), while the business is closed during popular Sunday mid-morning/noon and busy late-afternoon periods on Friday and Saturday.
Overall sentiment is very positive but based on a small sample of recent reviews. Customers praise accurate payroll processing, timely payments and a knowledgeable, experienced team noted for quick, friendly service. Repeat mention of staff familiarity and smooth payroll migrations suggests reliability. No consistent complaints appear in the limited review set, though conclusions are constrained by the low review count.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Paymasters Limited
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about The Paymasters Limited
The Paymasters Limited is a Christchurch Central City firm providing outsourced payroll services to New Zealand businesses. Operating since 2000 and formerly known as Ezypay Limited, the company manages payroll administration for organisations that employ New Zealand-based staff.
Services include end-to-end payroll administration from timesheet management to the payment of staff, IRD, tax calculations, holiday pay and Kiwisaver contributions. The Paymasters states it offers bespoke payroll solutions to suit businesses of any size and highlights particular experience migrating payrolls from MYOB-IMS, MYOB-EXO and other payroll systems.
Customers commonly report accurate payroll processing, quick and friendly service, and useful training support. Reviews reference the team by name and describe instances where the company helped resolve compliance data needs and provided reassurance through reliable delivery. Training ability and responsiveness are also noted as frequent themes in client feedback.
Locally, The Paymasters Limited positions itself as a specialised payroll department for businesses seeking outsourced payroll administration in Christchurch. The combination of long-standing experience, system migration know-how and a focus on compliance and timely payments is what most clearly distinguishes the firm for local clients.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.