Pick-A-Part
Pick-A-Part in Takanini, Auckland is a self-serve automotive dismantler offering quality used parts from hundreds of vehicles. The yard carries many makes including Holden, Ford, Toyota, Honda, Nissan, Mazda and European brands. Customers bring their own tools, can sign up for vehicle alerts, and look for low-cost parts across a large on-site stock.
Performance snapshot
How does Pick-A-Part measure up?
6.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.3
Overall Score
Scored out of 10 across nine marketing areas
8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The overall digital health for Pick-A-Part is strong, with a health score of 8.3 out of 10. This indicates solid performance across the performance areas, while the most important findings point to closing gaps in opening hours alignment and online engagement, particularly around Google reviews and social presence.
Google Business Listing
Pick-A-Part shows an average overall health for its Google Business Listing, with room to improve. The most important takeaways are that the listing links to a website and has a live phone number, while the description and photo gallery could better reflect the business to drive inquiries.
Google Maps Ranks
Pick-A-Part shows very high visibility on Google Maps with a health score of 9.4, indicating strong local presence. The business ranks best for key auto wreckers and used auto parts terms in multiple suburbs, especially in Takanini and adjacent areas. The top finding is dominance in the suburb and solid presence beyond, suggesting continued steady lead in local maps searches.
Citations & Social Media
The overall health is strong at 7.7 out of 10, indicating solid presence in third-party platforms, with room to improve on social channels. Key strengths include a verified Facebook profile linked to a site and credible evidence of ownership, which supports trust with customers and local reach. Main opportunity lies in launching missing profiles, especially Instagram and TikTok, to broaden audience touchpoints.
Open Hours vs Demand
No market demand data was recorded for the week, so alignment with customer times cannot be measured. No closed-hours window is available in the data, so customers who find the business closed meet a closed door. Where a change would be recommended there is nothing to target because the busiest hours inside that absent window cannot be identified for any day.
Pick-A-Part's review corpus shows an overall health level of 4/5 from 660 reviews, indicating generally positive customer sentiment. Customers frequently praise wide vehicle stock, low prices and helpful staff who locate parts quickly. Recurring complaints centre on staff behaviour, incorrect part descriptions or pricing, poor phone responsiveness and yard tidiness for some visitors, which appear as intermittent but notable issues.
Reputation
Reputation & Ratings
1%
response rate
How often you engage with customer feedback
4.0
average rating
Your overall rating as seen by potential customers
69%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Pick-A-Part
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Pick-A-Part
Pick-A-Part in Takanini, Auckland is an automotive dismantler and wrecking yard that sells used parts from hundreds of vehicles. The site lists a wide range of makes and models on site and operates as a self-serve yard open seven days, with a low entry fee and public opening hours.
The yard specialises in self-service dismantling, with stock spanning common local marques such as Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, and several European brands. Services mentioned include vehicle buying, a published price list, and a vehicle alerts system customers can sign up to for notifications when specific cars arrive.
Customer feedback shows several common themes. Positive comments highlight good value and cheap parts, a practical hands-on experience, and staff who can be helpful in locating parts. Negative feedback raises issues about pricing discrepancies, cases of being sold the wrong part, and occasional reports of poor staff behaviour or access restrictions for visitors who do not purchase.
Locally, Pick-A-Part is characterised by its large self-serve yard, extensive on-site selection and a low-cost entry model that appeals to DIY customers and those seeking budget parts. The vehicle alerts and regular buying of stock are practical features for people looking for specific components among a wide, frequently changing inventory.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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