Central Insurance Limited
Central Insurance Limited is an insurance broker based in Rolleston, Canterbury, with contact details listed at 211 Bangor Road, Darfield. The firm is run by Adam and Jordy Thompson and provides insurance broking services locally. Customers can expect a small, locally based team emphasising practical, personalised communication and support tailored to individual communication needs.
Performance snapshot
How does Central Insurance Limited measure up?
3.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.3
Overall Score
Scored out of 10 across nine marketing areas
5.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Central Insurance Limited shows a mixed digital health picture with an overall health score of 4.3 out of 10. The strongest achievements include a clear Google Business Listing with a website link and phone number, plus a top-quartile star rating and a unique domain that builds trust. The most important opportunities relate to aligning opening hours, encouraging more reviews, and improving response to feedback.
Google Business Listing
Central Insurance Limited shows a low overall health score on its Google Business Listing, with room for improvement in visibility and completeness. The listing already has a website link, phone number, full address and a main image, reflecting basic information is present. The most important gaps are ownership status, a structured description, and more engaging visuals for visitors.
Google Maps Ranks
Central Insurance Limited shows a health score of 7.7 out of 10 on Google Maps search, indicating solid visibility with room to grow in local suburb coverage. The strongest finding is top-three rankings for several Rolleston related keywords, especially across north-west and south-east areas, while suburb-level presence remains steady but has not yet broken into top performers across all boroughs.
Citations & Social Media
Central Insurance Limited shows an overall health score of 3.5 out of 10, indicating below-average presence across social profiles and directories. The strongest current asset is a LinkedIn profile and a Neighbourly Directory listing, both contributing to visibility. Key opportunities include adding Instagram, TikTok, a complete Yellow Directory listing, and a LinkedIn Company page to boost trust and reach.
Open Hours vs Demand
Central Insurance Limited has no published opening hours, so temporal alignment with local demand can't be assessed. The health score of 4.8/10 reflects this gap. Adding accurate hours will reveal where the broker currently matches peak search times, where it is closed during high-demand periods, and where open hours may fall in low-demand windows - enabling targeted hour adjustments to improve commercial availability.
Central Insurance Limited shows an overall health reflected by an average review rating of 5, indicating very positive sentiment from the limited sample. Customers praise personalised, practical communication and flexible handling of individual communication needs. The most important finding is strong, person-focused support from brokers Adam and Jordy Thompson, balanced by a caution that conclusions are based on few recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Central Insurance Limited
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Central Insurance Limited
Central Insurance Limited is an insurance broker located in Rolleston, Canterbury, with a listed address at 211 Bangor Road, Darfield. The firm operates locally under the names Adam and Jordy Thompson and identifies as a Canterbury-based insurance brokerage serving local clients.
The business provides insurance broking services and point-of-contact support from named staff. Contact details include mobile and email addresses for Adam Thompson and Jordy Thompson. Details on the website indicate residential contact information and a local office presence in the Darfield area.
Customer feedback highlights responsiveness and a willingness to work within individual communication needs. Recent reviews describe Adam as understanding and helpful, noting practical assistance with insurance matters and a readiness to adapt communication styles to suit customers.
Central Insurance Limited is distinguished locally by its small-team, person-to-person approach to broking and client contact. The combination of a Rolleston base, a Darfield address, and named contacts suggests a locally focused practice where customers can reach specific staff directly for advice and support.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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