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Animates Rangiora

Pet Shop · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Animates Rangiora

Pet Shop · Rangiora North East, Christchurch

Where you stand#2of 79 pet grooming businesses
Overall health9.9/10across the eight areas

Going well

07Google search and traffic10.008Opening hours10.004Listings and social9.705Facebook page9.402Reviews7.6

Where we can help

01Google listing4.203Map positions0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Animates Rangiora is a pet supplies and grooming outlet in Rangiora offering retail pet food, accessories, grooming and DIY dog wash facilities. The store also lists vet services, catteries and repeat delivery options. Customers note knowledgeable, friendly staff and a clean, practical dog-wash area as distinguishing features of the Rangiora location.

Animates Rangiora is a pet supplies and grooming outlet located in Rangiora. It operates as part of the Animates store network, serving local pet owners with retail pet food, accessories and on-site services.

Services mentioned on the store site include grooming, vet services, catteries and a DIY dog wash at the back of the store, alongside online shopping and repeat delivery options. The store stocks pet products and offers fittings and advice for items such as harnesses.

Customer feedback highlights friendly, helpful and knowledgeable staff, with multiple mentions of a staff member named Chrissy. Reviews describe the dog-wash area as clean and easy to use, staff assistance when needed, and useful in-store advice on supplements, fittings and puppy classes. Some customers note a good product range and occasional comments about price depending on choices.

Locally, Animates Rangiora presents as a full-service pet retail and care location where customers can buy supplies, access grooming and wash facilities, and receive staff guidance. The combination of in-store services, repeat delivery options and hands-on assistance distinguishes the Rangiora outlet for pet owners seeking both products and practical support.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Animates Rangiora's Google Business Listing shows a below-average health score of 3.7 out of 10, indicating room for improvement in how the profile supports attracting customers. Overall health suggests routine listing maintenance is needed, with focus on adding depth to the description and branding assets.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Animates Rangiora
3
Animates Rangiora✓✓
4.5 ★★★★★ (313)
Pet Shop · Rangiora North East
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch pet grooming · 79 businesses
You are #46 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Animates Rangiora shows an overall health score of 5.2 out of 10, indicating average Google review health. The strongest finding is a solid review count and standing in the top 10% for total reviews, which supports credibility and social proof. The business is also making early, meaningful steps in responding to reviews, though engagement remains to improve.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
7.6Good
What customers seeWhere you rank
9:41
Animates Rangiora
OverviewReviewsPhotosAbout
4.5★★★★★313 reviews ✓
5
4
3
2
11
helpful staff 109welcoming staff 11range of products 10dog wash 8dog grooming 3tidy shop 3
3How far your rating and your review count together can be trusted
P
Paul R.★★★ · 3 months ago

Not really friendly but ok.

Response from the owner2

Kia ora Paul, Thank you for your review. We’re sorry to hear about your experience that we didn’t come across as friendly as we aim to be - that’s something we take seriously as we want all of...

Google reviewsChristchurch pet grooming · 79 businesses
You are #20 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Animates Rangiora shows very low overall health on Google Maps, with a 1.1/10 score. The business has some visibility in broader maps queries but local results remain weak. The top opportunities focus on improving aggregate visibility and boosting the borough-specific presence to attract local customers for pet grooming and veterinary services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Seen in 3 searches across Christchurch, top three in none
1
Dog Grooming Rangiora5.0 ★ (54) · Pet Shop
2
Posh Pups4.8 ★ (5) · Pet Shop
3
Pet Plus4.4 ★ (96) · Pet Shop
4
Jaks K9 Klippers5.0 ★ (7) · Pet Shop
↓
Animates Rangiora2Further down, below the first results
Map positionsChristchurch pet grooming · 79 businesses
You are #73 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Animates Rangiora shows a very high health level for social presence and directory activity, indicating strong reach across key platforms with trusted profiles. The business benefits from outstanding Instagram, Facebook and TikTok profiles and an active LinkedIn Company listing. The top opportunities are to claim or create missing Yellow, TikTok, and Neighbourly listings to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Ganimates rangiora rangiora north east
AllImagesMapsNews
InstagramanimatesNZAnimates Rangiora | Instagram✓
FacebookanimatesnzAnimates Rangiora | Facebook✓
Tiktok@animatesnzAnimates Rangiora | Tiktok✓
LinkedInanimates-new-zealandAnimates Rangiora | LinkedIn3
DogPack Serviceanimates-rangioraAnimates Rangiora | DogPack Service
EzyBook PageanimatesgroomingrangioraFound through search, not linked from anything you own
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInDogPack ServiceEzyBook PageYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
Animates Vetcare NZ✓
53.3K followers ✓
New Zealand’s leading pet retail store. Make our world a happier place through the love of pets 💛3
FollowMessage
🌐 animates.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #6 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Animates Rangiora shows a very high on-page SEO health, with a current overall score of 8.8 out of 10. The strongest completed items include an excellent meta description, a valid favicon, secure HTTPS resources, a precise title tag, and an SEO-friendly URL. This indicates solid foundations and clarity for search engines, while opportunities focus on technical timing and structure to push beyond the current top quartile.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠animates.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2Page title
Your websiteChristchurch pet grooming · 79 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Animates Rangiora shows a very high overall website traffic health, with strong organic traffic value and local top-10% rankings. The primary strengths are top-tier organic reach and solid SERP coverage, while paid traffic opportunities remain in early-to-mid improvement stages. The business should continue refining SEO and measure paid experiments to balance growth with efficiency.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 79 Christchurch pet grooming businesses.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gpet grooming rangiora north east
AllMapsImagesShopping
www.fresha.comThe Dog Groomer Ltd Rangiora - 798 Oxford Road - Fernside
www.starofservice.co.nzThe 10 best pet groomers in Rangiora, Waimakariri
www.animates.co.nzAnimates Rangiora | Animates Pet Supplies

Animates is a new breed of pet store with everything for your pets needs under one roof including Products, Vet Services, Grooming, DIY Dog Washes and even ...

✓
www.facebook.comPosh Pups | Rangiora
✓✓About 288,000 visits a month from search, across 17,256 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Animates Rangiora's opening hours mostly match local customer demand, with 61 well-aligned peak hours and no low-demand open hours. Strong alignment appears on Tuesday afternoons and Thursday late afternoons, and Sunday midday. Missed opportunities include weekday early mornings and Thursday and Saturday evenings when local searches remain high while the store is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 79 Christchurch pet grooming businesses for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Animates Rangiora
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Saturday · Rangiora North East
9a10a11a12p1p2p3p4p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch pet grooming · 79 businesses
You are #1 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#2of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #2 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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