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Backyard Projects

Landscape designer · Hoon Hay, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Backyard Projects

Landscape designer · Hoon Hay, Christchurch

Where you stand#32of 252 architects
Overall health8.8/10across the eight areas

Going well

07Google search and traffic8.601Google listing8.503Map positions7.202Reviews7.104Listings and social6.2

Where we can help

05Facebook page5.208Opening hours4.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Backyard Projects is a medium-sized landscaping and property maintenance company based in Hoon Hay, Christchurch. They offer excavation, landscape construction and section clearing through to lawns, planting, driveways and ongoing maintenance. The team operates specialised equipment, including one of Christchurch's only Kanga mini-diggers, for work in tight spaces and varied site conditions.

Backyard Projects is a medium-sized landscaping and property maintenance company based in Hoon Hay, Christchurch. The firm describes itself as a one-stop shop for excavation, landscape construction and property maintenance across the city.

Services include earthworks and mini excavation, construction of decks, fences and retaining walls, landscaping such as lawns, planting and irrigation systems, and paving for driveways, paths and patios. The company also lists section clearing, arborist work including pruning and felling, drilling and property maintenance, plus landscape design tailored to budgets.

Customer feedback highlights positive experiences with the team, with reviewers praising Mike and the crew and noting reliable, professional work. These comments suggest customers frequently encounter a hands-on crew that completes a variety of landscaping and excavation tasks and communicates effectively through projects.

Locally, Backyard Projects positions itself as a practical choice for Christchurch property owners requiring everything from small lawn preparation to major landscape construction. Distinguishing features include its medium size for flexible job capacity and ownership of a Kanga mini-digger that can access narrow paths, drill holes, trench, prepare lawns and handle concrete mixing when needed.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Backyard Projects shows a solid overall health on Google Business Listing with room to edge closer to the top local standings. The profile already includes a claimed status, open-for-business display, a website link, a listing title, and a phone number, which supports reliable customer contact and clarity.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Backyard Projects
3
Backyard Projects✓✓
5.0 ★★★★★ (3)
Landscape designer · Hoon Hay2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

A one-stop shop for your excavation, landscape construction and property maintenance needs in Christchurch. Based in Christchurch, Backyard Projects is a medium sized landscaping company that can do any job from new lawns to earth moving and major landscape construction. We also have one of the only Kanga mini-diggers in Christchurch. These powerful machines can do almost anything, including getting down narrow paths, removing fill, lawn preparation, drilling holes, trench attachment, bulldozing and even concrete mixing!

1
Google listingChristchurch architects · 252 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Backyard Projects shows an above-average health score of 6.9 out of 10 for Google review performance, reflecting solid customer sentiment and existing growth in reviews. The most notable finding is the top-10% star rating which signals strong satisfaction. A key opportunity is to start replying to reviews to improve trust and engagement with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
Backyard Projects
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #75 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Backyard Projects in Christchurch shows a high health score on Google Maps at 7.4 out of 10, indicating solid visibility overall with room to grow. The business ranks well for several landscape-related terms, especially landscape architect in hoon hay, where it holds top rankings. Suburb performance is strong, placing in the top quartile within the local borough.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
landscape architect
1Top three for "landscape architect" in 2 suburbs, seen in 10
1
Backyard Projects25.0 ★ (3) · Landscape designer
2
Design Me a Garden4.8 ★ (18) · Landscape designer
3
FORM Garden Architecture4.9 ★ (34) · Landscape designer
4
Gunn Design Landscape Design and Construction5.0 ★ (12) · Landscape designer
Map positionsChristchurch architects · 252 businesses
You are #71 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Backyard Projects shows a steady health score of 6.5 out of 10, indicating above-average online presence with room to grow. The strongest current strengths are the outstanding Instagram and Facebook profiles, which already carry very high trust scores. Focus should be on expanding visibility on additional platforms while preserving brand consistency.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
6.2Good
What customers seeWhere you rank
9:41
Gbackyard projects hoon hay
AllImagesMapsNews
InstagrambackyardprojectsBackyard Projects | Instagram✓
FacebookbackyardprojectsnzBackyard Projects | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
facebook
backyardprojectsnz✓
219 followers 2
A one-stop shop for your excavation, landscaping and property maintenance needs in Christchurch.
FollowMessage
🌐 backyardprojects.co.nz✓
☎ +64 21 459 945✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #121 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Backyard Projects shows a solid on-page health score with room for targeted refinements. The site already has a valid favicon, HTTPS resources, a concise SEO-friendly URL, a small page size, and no frames, which supports quick loading and crawlability. Key takeaway: focus on improving the meta description length and adding a clear H1 tag to strengthen page relevance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒backyardprojects.co.nz✓✓
✓Favicon
1The shape of your link profile
2Separate sites linking to you
3On-page score
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Website traffic health for Backyard Projects is strong, with a health score of 8.5 out of 10. Organic traffic value is in the highest percentile, and local keyword coverage is excellent, indicating solid visibility and trust in the market. Key opportunities focus on paid traffic and expanding organic reach through PR and high-quality links.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Backyard ProjectsNot in these results
About 314 visits a month from search, across 89 searches
Google search and trafficChristchurch architects · 252 businesses
You are #37 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Backyard Projects' opening hours align well with weekday lunchtime demand, especially midweek: Tuesday 12pm, Wednesday 11-12pm, and Thursday 12-1pm match local search activity. However, several high-demand weekend hours are missed: Saturday late morning to mid-afternoon and Sunday midday show strong customer interest while the business is closed. No hours appear open during low-demand periods, so inefficiency from unnecessary opening is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Backyard Projects
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #142 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#32of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #32 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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