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Baker Tilly Staples Rodway

Chartered accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Baker Tilly Staples Rodway

Chartered accountant · Christchurch Centre, Christchurch

Where you stand#3of 245 accountants
Overall health9.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Baker Tilly Staples Rodway is a Christchurch Central City accountancy and business advisory firm. Part of a New Zealand-wide network, it offers accountancy, audit, tax, payroll, bookkeeping and business development services. The firm emphasises client service and experienced staff and operates from a central Christchurch office with parking at the rear of the building.

Baker Tilly Staples Rodway is an accountancy and business advisory firm based in Christchurch Central City and part of a New Zealand-wide network. The Christchurch office provides a local base for clients seeking chartered accounting services and broader business advice.

Services include accountancy, audit, tax, payroll and bookkeeping, alongside business development support. The firm states it can assist a range of clients from small start-ups and sole traders to larger corporates, and notes a client-service led approach supported by experienced staff.

Customer feedback highlights the team's knowledge and helpfulness, with clients reporting responsive assistance and practical support for queries. Reviews also note well-run events such as the "Tax on Toast" presentation where speakers were described as knowledgeable, and clients commonly recommend specific advisors by name for their support and guidance.

Locally, Baker Tilly Staples Rodway is presented as an established Christchurch practice with a sizable team able to address business and personal tax requirements. Practical details provided include a central-city office location, rear parking off Chester Street West, and a postal address for correspondence, making it accessible for Christchurch clients seeking accounting and advisory services.

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01Google listingMarketbase business report

Your Google listing

Baker Tilly Staples Rodway shows a very healthy Google Business Listing with an overall health score of 8.6 out of 10. Key strengths include a verified listing, a visible phone number and live open-for-business status, plus a website link. The profile also has an established title and claimed status, indicating solid listing control and accuracy for local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
9:41
Tiles © Esri
3
Baker Tilly Staples Rodway✓✓
5.0 ★★★★★ (17)
Chartered accountant · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Baker Tilly Staples Rodway is a New Zealand-wide network of business advisory firms. We help our clients grow and develop their businesses, whether they are a small start-up or a large corporate with multiple locations. We pride ourselves on a client-service led approach, complemented by top-tier skills & experience. Services include: accountancy, audit, tax, and business development services. payroll and bookkeeping. We believe in the power of great relationships, great conversations and great futures.

2
Google listingChristchurch accountants · 245 businesses
You are #40 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Baker Tilly Staples Rodway shows a very healthy Google review profile with a 9.5/10 health score and a top 25% standing for star rating and total reviews. The main finding is that the star rating is in the top 10% while the business has not yet engaged with any reviews. The current strength is the high satisfaction reflected in the rating; the key opportunity is to start replying to reviews to build trust alongside continued service quality.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.5Strong
9:41
Baker Tilly Staples Rodway
OverviewReviewsPhotosAbout
5.0★★★★★17 reviews 3
5
4
3
2
1✓
seminars 4team 3accounting firm 3informative 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #12 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Baker Tilly Staples Rodway shows a very high overall health score in Google Maps performance, indicating strong visibility and steady momentum. The strongest takeaway is solid aggregate visibility that sits at or above the local median, with suburb presence also meeting median levels. This suggests the firm is well positioned in map searches across Christchurch.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.6Strong
9:41
1234Tiles © Esri
✓Top three for "certified public accountant" in 1 suburb, seen in 23
1
Tax Matters Limited4.9 ★ (84) · Chartered accountant
2
Apex Accountancy5.0 ★ (3) · Chartered accountant
3
Baker Tilly Staples Rodway15.0 ★ (17) · Chartered accountant
4
The Outsider Chartered Accountants5.0 ★ (3) · Chartered accountant
Map positionsChristchurch accountants · 245 businesses
You are #11 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Baker Tilly Staples Rodway has a very high health score for social and directory presence, indicating strong visibility and trust. Key strengths include outstanding Instagram and Facebook profiles, plus an active LinkedIn Company and Neighbourly listing. The top opportunities to improve focus on adding active TikTok presence, completing LinkedIn and TikTok Directory profiles, GrabOne, and Neighbourly listings to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/baker-tilly-staples-rodway-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
9:41
Gbaker tilly staples rodway christchurch centre
AllImagesMapsNews
FacebookbakertillysrBaker Tilly Staples Rodway | Facebook✓
InstagrambakertillysrBaker Tilly Staples Rodway | Instagram✓
LinkedInbakertillysrBaker Tilly Staples Rodway | LinkedIn3
Neighbourlybaker-tilly-staples-rodway-christchurchBaker Tilly Staples Rodway | Neighbourly✓
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #8 for listings and social
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.2Strong
9:41
facebook
BakerTillySR✓
1.6K followers ✓
We're here to help your business succeed. Our trusted accounting and advisory network comprises independent practices across eight locations throughout New Zealand, with specialist teams covering tax,...3
FollowMessage
★ 2 reviews · recommended 2
☎ +64 9-309 0463✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #46 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Baker Tilly Staples Rodway shows strong on-page health with a score of 8.4 out of 10, indicating solid technical optimisation for the homepage. The most notable findings include a valid favicon, compact page size, adequate text content, a good text-to-page ratio, and no render-blocking resources, which collectively support fast loading and clear information for visitors.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒bakertillysr.nz✓2
✓Separate sites linking to you
✓Pages linking to you
1On-page score
3Page title
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Baker Tilly Staples Rodway shows a very high website traffic health score with strong organic activity and local visibility. The business benefits from top-tier organic traffic value, solid organic reach in the local market, and excellent local SERP coverage. Key opportunities focus on initiating paid traffic with targeted campaigns and modest spend to convert interested visitors into potential clients.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.8Strong
9:41
Gaccountant avondale (christchurch city)
AllMapsImagesShopping
321No ads from you on any search
bakertillysr.nzChristchurch Accountants & Business Advisors

We are one of Christchurch's most established and trusted chartered accounting and business advisory firms. We have a large team of dedicated professionals. Read more

✓
www.nexia.co.nzNexia Christchurch | Chartered Accountants & Business ...
✓✓About 5,762 visits a month from search, across 907 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #7 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Baker Tilly Staples Rodway's opening hours align strongly with weekday demand but miss several popular weekend windows. The firm is open during high-demand Thursday hours (9am, 10am, 1-3pm) and has zero low-demand open hours, which supports efficiency. However, the business is closed during several busy weekend mornings and Saturday late afternoon - potential commercial opportunities if tested selectively.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
Baker Tilly Staples Rodway
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#3of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #3 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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