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Balance Accounting

Accountant · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Balance Accounting

Accountant · St Albans, Christchurch

Where you stand#167of 245 accountants
Overall health3.2/10across the eight areas

Going well

05Facebook page8.307Google search and traffic8.304Listings and social7.1

Where we can help

02Reviews4.108Opening hours2.503Map positions1.801Google listing1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Balance Accounting is an accounting practice based in Merivale, Christchurch, serving individuals and businesses. The firm offers accounting and financial services aimed at helping clients achieve financial wellness, and positions itself as a trusted partner for managing finances so clients can focus on their core priorities.

Balance Accounting is an accounting practice located in the Merivale suburb of Christchurch. The firm presents itself as a partner for both individuals and businesses seeking help with their accounting and broader financial needs.

Services focus on accounting and financial management for a range of clients. The website describes assistance for individuals and businesses to manage finances and achieve financial wellness, covering general accounting and related financial support.

Clients are offered a practical approach intended to free them to focus on their core priorities. The business frames its role as reducing the administrative and financial burden so clients can concentrate on what matters to them, whether running a business or managing personal finances.

What distinguishes Balance Accounting locally is its stated emphasis on financial wellness and a partnership-style relationship with clients. Based in Merivale, Christchurch, it presents a straightforward offering centred on accounting and finance for both personal and commercial clients within the local area.

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01Google listingMarketbase business report

Your Google listing

Balance Accounting shows strong basic presence on Google Business Listing, but overall health is very low. The listing already has a title, phone number, full address and a main image, which helps local customers find and contact the practice. Key finding: the listing lacks a claimed status and an active website link, which limits control and traffic from the profile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Balance Accounting
Balance Accounting1✓
Own this business?
0.0 ★★★★★ (0)
Accountant · St Albans
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch accountants · 245 businesses
You are #212 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Balance Accounting shows a below-average health score of 3.5 out of 10 on Google Business reviews, indicating customers may be cautious about engagement. The strongest takeaway is the need to improve owner engagement with reviews, as the response rate is currently zero and there are few or no reviews. Encouraging happy clients to share feedback and promptly addressing negative comments are key steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Balance Accounting
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Balance Accounting in Merivale, Christchurch shows a low overall health score in Google Maps search at 1.7 out of 10, indicating limited visibility. The top finding is a strong presence for several Merivale keywords such as bookkeeping service in merivale and accounting firm in merivale, but overall local reach remains modest. Opportunities lie in lifting aggregate maps visibility and boosting borough-specific results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
1Top three for "accounting firm" in 1 suburb, seen in 2
1
Matheson Rae Chartered Accountants Limited0.0 ★ (0) · Accountant
2
Welsford Limited Chartered Accountants0.0 ★ (0) · Accountant
3
Balance Accounting20.0 ★ (0) · Accountant
4
GS Chartered Accountants and Advisors5.0 ★ (5) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #201 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Balance Accounting shows an above-average health score of 5.8 out of 10 for Citations & Social Presence, indicating room for improvement. The strongest points are a very high-trust Facebook profile and an accurate LinkedIn Company listing, which support local credibility and professional reach. Key opportunities focus on expanding presence on Instagram, TikTok, Neighbourly, and Yellow Directory to boost discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/complete-balance-accounting) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/balance-accounting) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Gbalance accounting st albans
AllImagesMapsNews
White Pagesbalance-accountingBalance Accounting | White Pages✓
LinkedIncomplete-balance-accountingBalance Accounting | LinkedIn✓
FacebookbalancecharteredaccountantsBalance Accounting | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
facebook
balancecharteredaccountants✓
306 followers 2
Balance Group is a specialist business advice, accounting and consultancy practice1
FollowMessage
★ 2 reviews · recommended 3
🌐 balanceca.nz✓
☎ +64 800 480 062✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #43 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Balance Accounting's on-page health is modest, scoring 4.9 out of 10, indicating room for improvement in core technical factors. The strongest existing element is an SEO-friendly URL and a valid favicon, with an H1 tag and compact page size supporting initial clarity and performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒balanceca.nz✓✓
✓Favicon
1Separate sites linking to you
2On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Balance Accounting's website shows a very healthy traffic profile with high organic visibility in the local market. The standout finding is that the estimated organic SERP count places the business in the top 10% for local keyword coverage, indicating strong authority and relevance for Christchurch searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Balance AccountingNot in these results
About 338 visits a month from search, across 238 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #42 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Balance Accounting currently has no recorded opening hours, so alignment with local demand cannot be measured hour-by-hour. City-level demand shows clear peak windows for accounting services; without published hours the business is effectively closed to those search-driven opportunities and may miss high-demand periods. Adding accurate opening hours would allow direct comparison and practical adjustments to match demand and reduce wasted availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Balance Accounting
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#167of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #167 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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