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Beauty Assets

Beauty salon · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty Assets

Beauty salon · Richmond (Christchurch City), Christchurch

Where you stand#180of 570 beauty businesses
Overall health6.9/10across the eight areas

Going well

05Facebook page8.104Listings and social8.003Map positions7.707Google search and traffic7.7

Where we can help

02Reviews5.201Google listing3.608Opening hours1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Beauty Assets is a beauty therapy clinic in Richmond, Christchurch offering skin, aesthetics and cosmetic tattoo artistry. The salon provides a range of treatments and an online shop. Clients commonly mention attentive, professional therapists and consistent eyebrow and facial work, with staff taking time to explain treatments and make clients comfortable.

Beauty Assets is a beauty therapy clinic based in Richmond, Christchurch, describing services in beauty therapy, skin care, aesthetics and cosmetic tattoo artistry. The salon lists treatments and a shop as part of its offering and operates from a dedicated treatment space in the suburb.

Services include a mix of skin and aesthetics treatments alongside cosmetic tattoo artistry and tailored facials. The website highlights a treatments section and an online shop; staff names appear frequently in reviews, indicating individual therapists carry specific services such as eyebrow work and customised facials.

Customers regularly comment on the professional, reassuring approach of therapists. Review themes note clear explanations of procedures, comfortable treatment experiences and careful confirmation of eyebrow shape and colour. Repeat visits and referrals are mentioned, and multiple reviewers name therapists such as Sarah, Lucy and Dhana when describing dependable eyebrow and facial results.

Locally, Beauty Assets is presented as a neighbourhood beauty clinic where clients seek both routine brow maintenance and personalised facial treatments. The combination of aesthetics, skin therapy and cosmetic tattoo artistry, together with consistently noted client care and a pleasant treatment environment, are the practical characteristics that distinguish this Richmond-based salon.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Beauty Assets shows a low overall health on Google listing with some basics present. The strongest points are a claimed listing with a title, an active website link, a phone number and a full address, which supports visibility and trust. Opportunities center on status, description, logo and photos to improve appeal and discoverability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Beauty Assets
3
Beauty Assets✓✓
4.9 ★★★★★ (33)
Beauty salon · Richmond (Christchurch City)
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beauty Therapy, Skin, Aesthetics & Cosmetic Tattoo Artistry

1
Google listingChristchurch beauty · 570 businesses
You are #363 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty Assets shows an overall health score of 5.5 out of 10, indicating average Google review health and room for improvement. The strongest findings are solid star rating and a good number of reviews, with ongoing, but not yet full, owner responses. There is clear potential in increasing engagement and consistency in responses to boost confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Beauty Assets
OverviewReviewsPhotosAbout
4.9★★★★★33 reviews 3
5
4
3
2
1
friendly staff 10eyebrows 5skin products 3relaxing atmosphere 2skin 2
2How far your rating and your review count together can be trusted
A
Ashleigh W.★★★★★ · a year ago

My skin has never felt better thanks to Tessa! She's been incredible at addressing my biggest confidence issues and created a skincare regimen that not only works wonders but also fits my budget. Tessa is extremely professional yet friendly...

Response from the owner1

Thank you Ashleigh xxx

E
Erin H.★★★★★ · 2 years ago

Have been going to Beauty assests for 5 years now, and I always walk away glowing and feeling like a new women, love the ladies and the time they spend on you.

Response from the owner

Thank you Erin we love having you in x x x

Google reviewsChristchurch beauty · 570 businesses
You are #272 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beauty Assets shows a healthy Google Maps presence with a health score of 8.0 out of 10. The business already ranks highly for several key services in Richmond, Christchurch, including being a top-ranked beautician and beauty salon. The strongest opportunities lie in maintaining the top 25% local visibility while pushing toward the top 10% to broaden exposure across more suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
waxing hair removal service
1Top three for "waxing hair removal service" in 1 suburb, seen in 6
1
Total Body Concept4.8 ★ (69) · Beauty salon
2
Brazilian Secrets Beauty4.8 ★ (271) · Beauty salon
3
Kayra Beauty4.7 ★ (1,158) · Beauty salon
4
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Beauty salon
↓
Beauty Assets2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #131 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty Assets shows a very high health score of 8.6, indicating strong presence across key third-party platforms. The most notable findings are outstanding profiles on Facebook and Instagram, plus a well-maintained Fresha presence. The main opportunities lie in expanding visibility on TikTok, LinkedIn (company and owner), Neighbourly, and NoSecretSalon to reach additional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/beauty-assets-stanmore-road-christchurch-15Q0J1) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gbeauty assets richmond (christchurch city)
AllImagesMapsNews
FacebookbeautyassetsbeautytherapyBeauty Assets | Facebook✓
Instagrambeauty_assets_clinicBeauty Assets | Instagram✓
Freshabeauty-assets-stanmore-road-christchurch-15Q0J1Beauty Assets | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
facebook
beautyassetsbeautytherapy✓
1.7K followers 3
All areas of Beauty ,specialising in Advances Skin & Cosmetic Brow Tattoo Christchurch NewZealand2
FollowMessage
★ 7 reviews · recommended 1
🌐 beautyassets.co.nz✓
☎ +64 274 272 709✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #110 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Beauty Assets shows a solid on-page SEO health with a score of 7.9 out of 10, indicating strong fundamentals. The site has a well-structured title tag within the ideal length, a relevant meta description, an H1 tag, no render-blocking resources, and a compact page size, all of which support quick loading and clear messaging for customers.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒beautyassets.co.nz✓2
✓Page title
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Beauty Assets shows a solid overall health score of 7.4/10 for website traffic, indicating good performance relative to local peers. The top opportunities focus on starting paid traffic initiatives and strengthening organic visibility. Specifically, small, targeted paid campaigns with clear landing pages and tracking, plus continued organic content and technical SEO should drive measurable improvements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
Gbeauty salon richmond (christchurch city)
AllMapsImagesShopping
21No ads from you on any search
beautyassets.co.nzBeauty Assets Christchurch Beauty Therapy – beautyassets

314 Stanmore Road Richmond, Christchurch New Zealand View map. Hours By appointment only, book here to see availability. Join beauty and receive 15% off your ... Read more

www.fresha.comBest Beauty Salons near me in Richmond, Christchurch
3About 217 visits a month from search, across 60 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #131 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beauty Assets has no recorded opening-hours, so temporal alignment cannot be measured directly. No hours mean no clear strong alignment with city demand and likely missed opportunities when potential customers search during peak beauty-service windows. Publishing accurate opening hours and comparing them to Christchurch peak search times will reveal where to extend or reduce hours to match demand and improve the low health score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Beauty Assets
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Tuesday · Richmond (Christchurch City)
10a11a12p1p2p3p4p5p6p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#180of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #180 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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